Senior Performance Executive

Merkle Italia; Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

Dentsu in Riyadh seeks a Senior Performance Media Specialist to plan and implement paid media campaigns across biddable channels, while acting as a key client-facing liaison with internal teams. You will oversee campaign setup, QA, optimization, and reporting to drive measurable business outcomes.

The role requires strong analytical skills, comfort with data, and a passion for digital marketing. This is a full-time position based in Riyadh, Saudi Arabia, within a fast-growing media practice.

Qualifications

• Strong understanding of performance media and digital marketing.
• Numerate and adept at manipulating data sets.
• Excellent analytical and organisational skills.
• Commitment to delivering high-quality work.

Responsibilities

• Plan and implement paid media campaigns across biddable channels.
• Serve as secondary client contact and coordinate with internal teams.
• Optimise campaigns daily to achieve KPIs.
• Prepare reports and insights for clients and internal stakeholders.

Skills

Performance media planning

Client-facing

Analytical thinking

Team leadership

Tools

Self-service PPC platforms

Job description

Job Description

About the Role At its core, the role of the Snr. Performance Media Specialist is to plan and implement paid media campaigns across all relevant biddable media channels / platforms to achieve the aims of our clients. The role is also a client-facing one - both externally, to the client teams, and internally, to comms teams, ATL planners, other digital specialists and client servicing.

Key Accountabilities

• Client – facing responsibility

  Be the secondary point of contact for clients within the iProspect performance media team. Attend catch ups with internal client teams to ensure you are aware of all upcoming campaigns and report on campaign performance. Attend and represent the team at regular external and internal client meetings, including status meetings, briefing sessions, campaign reviews, QBRs etc.

• Partner relationship management

  Attend regular catch ups with our priority partners to ensure we continue to deliver the best in class campaigns and identify potential alpha / beta trials. Assist with sharing client campaign briefs and seeking input from partners for responses to briefs where time allows.

• Team & Workload management

  Ensure the timely and accurate delivery of work within your team. This may require you to undertake the responsibilities of more junior members of the team during periods of high workload.

Performance media campaign planning & creation

Assist in the development of client performance media strategies to help define KPIs and strategy. Take the initial campaign brief and be responsible for the creation of best in class, practical, accountable plans for delivering the business value our clients are seeking. Be responsible for the development of clear media plans and presentations to clients, internal agency teams and client servicing department detailing how a client’s objectives are to be met through performance channels. Ensure all plans are delivered with the required level of rationale to enable client teams to competently relay the nuances of the plan. Creation of specific account elements within the campaign (toolkits, creative options, segmentation of the audience, ad copy, landing pages, and so on) to ensure this matches iProspect best practice. Review of analytics and/or tracking tags for campaign assessment Creation of additional campaign elements and/or restructure accounts as required

Campaign Quality Assurance

Ensure all campaign builds are accurate and in line with initial plan Ensure campaigns are delivered as planned with no overspends or errors in delivery.

Performance Campaign management, optimisation and analysis

Monitoring of daily delivery and perform ensure regular optimisation of all campaign elements (segments, creative, landing pages, etc) based on agreed campaign KPIs Ensure regular reporting to clients is delivered according to schedule. All reports are to be timely, accurate, literate and insightful. Oversee the preparation of timely and insightful weekly and Post Campaign Analysis

Professional Skills

Passionate about and engaged with the fast changing world of performance media and digital marketing Committed to building a career in digital performance marketing Strongly numerate and comfortable manipulating data sets Highly literate with a good understanding of how language is used to communicate to different audiences. Commitment to deliver first class work every time, and never leave a quality issue unchecked Diligence and attention to detail in optimisation and reporting Excellent analytical and organisational skills alongside high attention to detail

Key Experiences

• Minimum 2 years’ experience in a Performance, social media planning or biddable media / PPC team
• Good understanding of planning performance campaigns across the various mechanisms, channels and buying models
• Practical expertise in performance activation on self-service biddable platforms (knowledge of additional tech platforms is an advantage too)

What Success Looks Like

• Consistent delivery of high quality campaigns in a timely and accurate manner
• Have built strong relationships with internal teams and client partners
• Be following all Finance and QA processes to ensure accurate campaign reconciliation
• Contribute towards cast study development, platform POVs and blog posts

Location

Riyadh

Brand

Dentsu

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work