Senior Marketing Manager

Visa; Riyadh; On-site; SAR 250,000 - 450,000; Full time

Job summary

Visa seeks a senior marketing leader to drive large-scale strategies and programs across the KBO region, coordinating with digital, creative and media agencies to strengthen Visa’s brand and market share. You will oversee partnerships, campaigns, and sponsorships while maintaining brand integrity in-market.

The role requires experience in multinational marketing, strong leadership, and fluency in Arabic and English.

Qualifications

• Significant work experience in multinational marketing environments.
• Strong bias towards delivering successful marketing programs.
• Arabic and English speaker is required.

Responsibilities

• Develop and execute integrated marketing campaigns to drive brand value and share of voice in the region.
• Coordinate with digital, creative and media agencies to implement brand campaigns.
• Act as custodian of Visa brand across the region and ensure adherence to guidelines.
• Activate global sponsorships and product initiatives locally.
• Monitor market trends and competitor activity to identify opportunities and threats.

Skills

Brand marketing

Campaign management

Digital marketing

Partnerships

Cross‑functional collaboration

Presentation skills

Education

Bachelor’s degree in business or related field

MBA preferred

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

The role will be responsible for leading large scale marketing strategies and plans to drive Visa's business and brand objectives across the KBO region. The position will also support the broader core marketing team in managing various creative, digital & media agency relationships, as well as digital strategic partnerships like Meta, Tik Tok & Google.

Job responsibilities may include:

• Support in the development of brand strategies that increase Visa brand value and recognition in the region
• Design and implement insights-driven scaled brand marketing programs and campaigns
• Coordinate closely with digital, creative and media agencies to develop brand campaigns that increase Visa's share of voice in the market
• Act as the custodian of Visa brand in the region; ensure all communications and programs adhere to Visa brand positioning, standards and guidelines
• Activate global sponsorships and product initiatives locally
• Identify opportunities to scale programs to Marketing Services function
• Monitor market trends and competitor activities to identify opportunities and threats
• Coordinate with CEMEA hub brand marketing team to remain up-to-date on brand strategy and guidelines
• Develop and implement strategic partnership initiatives that support the Visa brand's visibility and growth around specific consumer passion points

Visa requires at least 4 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

The successful candidate should have significant work experience in a multinational with a combination of strengths in strategic oversight and executional excellence. He/she/they should also have significant experience in marketing with strong bias towards delivering successful marketing programs.

Key Competencies:

• Demonstrated track record in the development and implementation of integrated campaigns with experience deploying out-of-the-box creative digital marketing campaigns
• Innovative thinker with a track record of delivery and proven ability to manage several projects concurrently and see them through from conception to conclusion
• Project management skills
• Influencer and/or partnership tie up experience
• Pro‑active with strong self‑management skills including demonstrable drive and energy
• Creative, team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities

Experience & Qualifications:

• Arabic and English speaker
• Minimum bachelor's degree in business or a related field with a marketing foundation, MBA preferred
• Multi-national marketing experience is an advantage, ideally in digital media payments industry, consumer cards sector.
• Excellent performance in marketing management (minimum 8 years' experience in Marketing)

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.