As the world prepares for Qiddiya, a transformational mega-project in Saudi Arabia, Qiddiya Investment Company is at the forefront of bringing this vision to life. We are seeking a dynamic and experienced Senior Manager - Technology & Innovation to spearhead our digital marketing efforts and drive strategic marketing technology initiatives that enhance brand presence and engagement.
Key Responsibilities:
- Develop and execute the marketing technology strategy to support the overall marketing goals of Qiddiya Investment Company.
- Lead the adoption and integration of marketing technology tools and platforms that enhance customer engagement and drive data-driven decision making.
- Collaborate with cross-functional teams to design and implement innovative marketing campaigns that leverage digital channels, automation, and analytics.
- Monitor, analyze, and report on the performance of marketing technologies and campaigns, providing insights for continuous improvement.
- Stay abreast of industry trends and emerging technologies to identify opportunities for innovation in marketing processes and tools.
- Manage and foster strategic partnerships with vendors and technology providers to ensure optimized usage of marketing tools.
- Bachelor's degree in Marketing, Business Administration, Computer Science, or related field (Master's degree preferred).
- 7+ years of experience in marketing technology, digital marketing, or a related field, with demonstrable experience in managing marketing technology platforms.
- Proven track record of leading successful marketing technology implementations and digital transformation initiatives.
- Strong analytical skills, with the ability to interpret data and provide actionable insights.
- Exceptional communication and interpersonal skills, with the capacity to collaborate effectively across departments.
- In-depth knowledge of digital marketing channels, marketing automation platforms, CRM systems, and analytics tools.
- Creativity and a forward-thinking mindset to drive innovation in marketing practices.
Comprehensive benefits package