Sales Representative – HORECA

Vertex Global Business Services; Jeddah; On-site; SAR 120,000 - 180,000; Full time

Job summary

Vertex Global Business Services seeks a dynamic sales professional to develop and manage HORECA accounts in Saudi Arabia, focusing on F&B and coffee portfolios. You will build relationships with hotels, restaurants, cafes, and catering operators, identifying opportunities and presenting tailored quotations.

The role requires strong negotiation and closing skills, the ability to travel between cities, and fluency in Arabic and English.

Qualifications

• Minimum 3–5 years of sales experience in the Saudi HORECA sector.
• Strong experience selling Food & Beverage to hotels, restaurants, cafes, catering and hospitality operators.
• Experience in coffee sales including beans, capsules or ground coffee preferred.
• Knowledge of the Saudi hospitality and F&B market in Jeddah, Riyadh, Makkah and Madinah.
• Existing network of HORECA clients and decision-makers preferred.
• Proven ability to generate leads, open accounts and achieve sales targets.
• Experience conducting client visits, product presentations, tastings, quotations, negotiations and closing deals.
• Willingness to travel between cities; valid Saudi driving license.
• Arabic and English communication preferred.

Responsibilities

• Develop and manage HORECA accounts and relationships with key hospitality clients.
• Introduce and sell the company’s F&B and coffee portfolio.
• Identify new business opportunities and prepare quotations and commercial offers.
• Negotiate contracts and pricing and close deals.
• Achieve monthly sales targets; monitor competitors and provide regular sales and pipeline reports.
• Follow up on sales orders, deliveries, payments and customer satisfaction.

Skills

HORECA sales

Negotiation

Relationship building

Lead generation

Travel readiness

Job description

Develop and manage HORECA accounts introduce and sell the company s F B and coffee portfolio build relationships with key hospitality clients identify new business opportunities prepare quotations and commercial offers negotiate contracts and pricing achieve monthly sales targets monitor competitors and provide regular sales and pipeline reports

Job Requirements

• Minimum 3 5 years of sales experience in the Saudi Arabian HORECA sector
• Strong experience selling Food Beverage products to hotels restaurants cafes catering companies and hospitality operators
• Previous experience in coffee sales is highly preferred including coffee beans capsules ground coffee or related products
• Good knowledge of the Saudi hospitality and F B market particularly in Jeddah Riyadh Makkah and Madinah
• Preferably has an existing network of HORECA clients and decision-makers including procurement managers F B managers restaurant owners cafe operators and hotel purchasing departments
• Proven ability to generate new leads open new accounts and achieve sales targets
• Experience conducting client visits product presentations tastings sampling quotations negotiations and closing deals
• Ability to follow up on sales orders deliveries payments and customer satisfaction
• Good understanding of pricing margins promotions and competitor activity
• Presentable professional confident and customer-oriented with strong communication and negotiation skills
• Arabic and English communication skills preferred
• Valid Saudi driving license and willingness to travel between cities when required
• Candidates currently based in Saudi Arabia with relevant HORECA experience are preferred
• A motivated and well-presented salesperson who already understands the Saudi HORECA market and can actively develop business rather than relying only on incoming inquiries.