Public Relations Consultant

Katch International; Riyadh; On-site; SAR 60,000 - 100,000; Full time

Job summary

Katch International is seeking an experienced Freelance PR Consultant based in the Saudi market to support a growing client portfolio with strategic guidance on media trends, cultural considerations, and campaign positioning.

You will build media and influencer relationships, manage outreach, coordinate interviews, and oversee content approvals to ensure successful campaigns, product launches, and brand activations.

Qualifications

• Proven experience in public relations with media relations and PR campaigns.
• Established network of media and influencer contacts within Saudi market.
• Strong understanding of Saudi media landscape, culture, and consumer trends.
• Excellent written and verbal communication, stakeholder management, and client servicing.
• Strong organisational skills to manage multiple projects and deadlines.
• Ability to work independently while collaborating with internal teams.
• Previous agency experience is highly desirable.

Responsibilities

• Provide strategic PR consultancy and market-specific insights for Saudi, including guidance on media trends, cultural considerations, audience behaviour, campaign positioning, and relevant opportunities.
• Build and maintain strong relationships with key media contacts.
• Proactively manage media outreach, secure editorial coverage, coordinate interviews, and identify relevant press opportunities for clients.
• Identify and engage relevant influencers and content creators.
• Manage partnerships and collaborations, coordinate product seeding where applicable, and oversee content approvals to ensure successful campaign execution.
• Support the planning and execution of PR campaigns, media events, product launches, press conferences, and brand activations.
• Act as the primary liaison between clients, media, influencers, and internal teams to ensure seamless project delivery.

Skills

Media relations

PR campaigns

Influencer relations

Stakeholder management

Cultural awareness

Job description

We are looking for an experienced Freelance PR Consultant to support our growing client portfolio. The ideal candidate must be based in KSA or have extensive experience working within the Saudi market.

Key Responsibilities

Strategic Support

• Provide strategic PR consultancy and market-specific insights for Saudi, including guidance on media trends, cultural considerations, audience behaviour, campaign positioning, and relevant opportunities.

Media Relations

• Build and maintain strong relationships with key media contacts.
• Proactively manage media outreach, secure editorial coverage, coordinate interviews, and identify relevant press opportunities for clients.

Influencer Relations

• Identify and engage relevant influencers and content creators.
• Manage partnerships and collaborations, coordinate product seeding where applicable, and oversee content approvals to ensure successful campaign execution.

PR Campaign & Event Support

• Support the planning and execution of PR campaigns, media events, product launches, press conferences, and brand activations.
• Act as the primary liaison between clients, media, influencers, and internal teams to ensure seamless project delivery.

Requirements

• Proven experience in public relations, with a strong track record of managing media relations and PR campaigns.
• Established network of media and influencer contacts within the Saudi market.
• Strong understanding of Saudi's media landscape, cultural nuances, and consumer trends.
• Excellent written and verbal communication, stakeholder management, and client servicing skills.
• Strong organisational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Ability to work independently while collaborating effectively with internal teams and clients.
• Previous agency experience is highly desirable.