Performance Marketing Manager

Jobs for Humanity; Riyadh; On-site; SAR 150,000 - 230,000; Full time

Job summary

kanz is seeking a performance marketing lead to own KPIs, optimize paid media, and translate analytics into actionable plans that grow qualified pipeline and revenue. You will drive Google Ads and Meta Ads campaigns, build robust analytics dashboards, and continuously improve measurement and attribution across the funnel.

The role requires data-driven decision making, strategic planning, and collaboration with cross-functional teams to scale channels with the best CAC, ROAS, and conversions.

Qualifications

• Experience managing Google Ads and Meta Ads campaigns.
• Ability to build and interpret marketing dashboards (GA4, Looker).
• Knowledge of attribution modeling and measurement.
• Experience with A/B testing and experimentation.
• Ability to make data-driven decisions and prioritize initiatives.

Responsibilities

• Manage Google Ads and Meta Ads campaigns to drive growth.
• Develop and maintain marketing analytics dashboards (GA4, Looker).
• Implement attribution modeling and measurement frameworks.
• Plan and run A/B tests and experiments.
• Make data-driven decisions and strategic plans.
• Collaborate cross-functionally and manage stakeholders.
• Understand CRM and marketing automation basics.

Skills

Google Ads/Meta Ads management

Data-driven decision making

Cross-functional collaboration

Strategic planning

Stakeholder management

Tools

GA4

Looker

Job description

Jobs for Humanity is partnering with kanz to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: kanz

Job Description

Join our team to drive measurable growth through high-impact performance marketing. You’ll own KPIs, continuously optimize paid media, and translate analytics into actionable plans that increase qualified pipeline and revenue.

Job Purpose

Join our team to drive measurable growth through high-impact performance marketing. You’ll own KPIs, continuously optimize paid media, and translate analytics into actionable plans that increase qualified pipeline and revenue.

Job Purpose

Lead performance marketing programs by setting clear KPIs, optimizing Google/Meta campaigns, improving measurement and attribution, and scaling the channels that deliver the best CAC, ROAS, and conversion outcomes across the funnel.

Job Duties and Responsibilities

• Google Ads/Meta Ads management
• Marketing analytics and dashboards (GA4, Looker)
• Attribution modeling and measurement
• A/B testing and experimentation
• Data-driven decision making
• Strategic planning and prioritization
• Continuous improvement mindset
• Cross-functional collaboration
• Stakeholder management
• CRM and marketing automation basics

Qualifications

Required Qualifications

• Google Ads/Meta Ads management
• Marketing analytics and dashboards (GA4, Looker)
• Attribution modeling and measurement
• A/B testing and experimentation
• Marketing analytics and dashboards (GA4, Looker)
• Data-driven decision making
• Strategic planning and prioritization
• Cross-functional collaboration
• Stakeholder management
• Continuous improvement mindset
• CRM and marketing automation basics