Digital Marketing Specialist

Saha; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A dynamic marketing firm in Saudi Arabia seeks a Digital Marketing Specialist to plan, launch, and manage digital campaigns across various platforms. The successful candidate will analyze campaign performance, develop dashboards, and optimize customer journeys. A Bachelor’s degree in a related field and 3+ years of digital marketing experience are required. Proficiency in Google Analytics (GA4) and stakeholder management is essential for success. Join us to enhance our digital presence and drive performance improvements.

Qualifications

• 3+ years of hands-on experience in digital marketing and performance campaigns.
• Strong proficiency in Google Analytics (GA4) with the ability to translate data into action.
• Previous experience in subscription-based businesses or e-commerce is a plus.

Responsibilities

• Plan, launch, and manage paid digital campaigns across platforms.
• Analyze campaign performance and provide insights into user behavior.
• Develop and maintain customized dashboards and reports.

Skills

Digital campaign management

Google Analytics (GA4)

Performance measurement

A/B testing

Stakeholder management

Education

Bachelor's degree in Marketing, Business, IT, or related field

Tools

Google Analytics (GA4)

Looker Studio

Google Tag Manager (GTM)

Pixel tracking

Appsflyer

Job description

About the job Digital Marketing Specialist

Key Responsibilities:

• Plan, launch, and manage paid digital campaigns across Google, Meta, TikTok, and other platforms.
• Analyze campaign performance using Google Analytics (GA4) and provide deep insights into user behavior and conversion paths.
• Develop and maintain customized dashboards and reports (GA4, Looker Studio, etc.).
• Track and improve key metrics such as ROAS, CAC, Conversion Rate, and Retention.
• Coordinate with content writers, designers, and media buyers to ensure campaign readiness and consistency.
• Execute A/B tests and analyze results to inform future decisions.
• Collaborate with external marketing vendors or agencies when needed.
• Optimize customer digital journey and suggest improvements for higher conversion.
• Ensure tracking tools (Pixel, GTM, Appsflyer) are correctly implemented and integrated with campaigns and platforms.

Requirements:

• Bachelors degree in Marketing, Business, IT, or a related field.
• 3+ years of hands-on experience in digital marketing and performance campaigns.
• Strong proficiency in Google Analytics (GA4) with the ability to translate data into action.
• Solid understanding of paid ads platforms and performance measurement tools.
• Proven ability to manage multiple stakeholders (creative, content, external vendors).
• Excellent analytical and reporting skills.
• Previous experience in subscription-based businesses or e-commerce is a plus.