Marketing Specialist

RIME | رايم; Riyadh; On-site; SAR 120,000 - 240,000; Full time

Job summary

Rime in Riyadh seeks a Marketing Specialist to shape how real-time AI insights are communicated to enterprise clients. You’ll lead the creation, strategy, and execution of campaigns that showcase our computer vision tech and its impact on operations and efficiency.

You’ll craft case studies, pitch decks, and content that translates complex AI concepts into business value, driving high-quality leads through LinkedIn Ads, Google Ads, and other channels.

Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Computer Science, or related field.
• Tech-savviness: ability to grasp AI/CV concepts and explain them simply.
• B2B Lead Generation: proven campaigns on LinkedIn Ads and Google Ads targeting corporate clients.
• Content Strategy: create professional B2B content (Case Studies & Pitch Decks).
• Analytics & Tools: experience with marketing stacks and analytics tools (GA4) and CRMs (HubSpot/Salesforce).

Responsibilities

• Translate complex tech into business value with clear messaging for decision-makers.
• Develop high-impact B2B case studies showing real-world impact.
• Execute targeted B2B lead generation campaigns on LinkedIn Ads and Google Ads.
• Drive thought leadership and content creation (videos, infographics, articles).
• Create sales collateral: pitch decks, brochures, landing pages.
• Track marketing performance and ROI using analytics tools.
• Conduct market and competitor intelligence to stay ahead.

Skills

Tech translation

B2B lead generation

Content strategy

Analytics & tools

Education

Bachelor’s degree in Marketing/Business/CS

Tools

LinkedIn Ads

Google Ads

Google Analytics 4

HubSpot

Salesforce

SEMrush

Ahrefs

Job description

Welcome to where every role drives real change. At Rime, we don't just offer jobs, we offer the chance to shape industries and transform communities. Join professionals who wake up knowing their work matters, solving challenges that impact millions. Whether leading breakthrough initiatives or starting your journey, you'll work on projects that leave a lasting legacy. Every decision, every idea here creates ripple effects that matter. Ready to do work that matters? Explore our roles and join those making a real difference.Description

At Rime, we are on a massive mission to empower businesses and optimize our clients' operational processes by transforming real-time video streams and sensor data into actionable insights. As a Marketing Specialist, you will be the voice and storyteller of our core technology. You will lead the creation, strategy, and execution of marketing campaigns that communicate how our state-of-the-art computer vision models analyze complex environments in real-time. From showcasing our ability to detect queue lengths and analyze customer behavior to highlighting uniform compliance and hygiene standards, your marketing strategies will serve as the "beacon" that guides clients to put an end to operational blindness.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.

• Technical & Marketing Skills:

  • Tech-Savviness: Strong ability to quickly grasp complex technical concepts (AI, Computer Vision, real-time data processing) and explain them simply.

  • B2B Lead Generation: Proven track record running successful acquisition campaigns on LinkedIn Ads and Google Ads targeting corporate clients.

  • Content Strategy: Excellent copy-writing skills with the ability to create structured, professional B2B content (such as Case Studies and Pitch Decks).

  • Analytics & Tools: Hands-on experience with marketing tech stacks, including analytical tools (Google Analytics 4), CRM systems (HubSpot/Salesforce), and SEO tools (SEMrush/Ahrefs).

Roles And Responsibilities

• Translate Complex Tech into Business Value (Tech Translation): Demystify intricate computer vision algorithms and AI jargon into clear, compelling, and benefit-driven marketing messages that resonate with business owners and decision-makers.

• Develop High-Impact B2B Case Studies: Author and produce data-driven success stories and case studies showing real-world impact (e.g., how Rime's queue detection boosted sales, or how uniform compliance tracking elevated service quality).

• Execute Targeted B2B Lead Generation Campaigns: Design, launch, and optimize paid and organic marketing campaigns across professional channels (mainly LinkedIn Ads and Google Ads) to target C-level executives, Operations Directors, and facility managers.

• Drive Thought Leadership & Content Creation: Oversee the production of high-quality visual and written content (explainer videos, infographics, articles) that champions the concept of "ending operational blindness" through real-time AI insights.

• Sales Enablement & Collateral Creation: Create and update compelling pitch decks, product brochures, landing pages, and sales toolkits to arm the sales team with the resources needed to close deals with enterprise clients.

• Track Marketing Performance and ROI: Monitor, analyze, and report on marketing data and website traffic using analytics tools to identify the most effective channels for generating high-quality business leads (SQLs).

• Conduct Market & Competitor Intelligence: Continuously monitor the AI, computer vision, and operational tech landscape to ensure Rime's positioning, messaging, and campaigns remain innovative and ahead of the competition.