Marketing Specialist

confidential; Al Khobar; On-site; SAR 150,000 - 200,000; Full time

Job summary

A progressive marketing firm in Al Khobar, Saudi Arabia, is looking for a Marketing Specialist to enhance their brand presence through strategic marketing initiatives. The role involves developing and executing marketing campaigns, conducting market research, and collaborating with teams to optimize performance. Ideal candidates should have skills in digital marketing tools, strong communication abilities, and a creative approach to content creation. The company offers career development opportunities and values continuous learning.

Benefits

Training programs

Workshops

Conferences

Qualifications

• Proficiency in digital marketing tools and platforms.
• Strong analytical skills to interpret data.
• Excellent written and verbal communication skills.
• Creativity in developing engaging content.
• Ability to work collaboratively in a team.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Conduct thorough market research for targeted campaigns.
• Collaborate with sales to create promotional materials.
• Manage social media presence and content.
• Assist in organizing marketing events.
• Monitor and report on campaign effectiveness.
• Work with designers on marketing collateral.
• Support email marketing initiatives.
• Stay updated on industry trends and competitor activities.

Skills

Digital marketing tools

Data analysis

Communication skills

Creativity

Team collaboration

Project management

SEO best practices

Tools

Google Analytics

Social media management tools

Job description

We are seeking a dynamic Marketing Specialist to join our innovative team in Khobar, Saudi Arabia. This role is pivotal in driving our marketing strategies and enhancing our brand presence in a competitive landscape. As a Marketing Specialist, you will have the opportunity to contribute to exciting projects that not only challenge your creativity but also foster your professional growth. Our collaborative environment encourages continuous learning, allowing you to refine your skills and expand your knowledge base in various marketing disciplines.

In this position, you will engage with cross-functional teams to develop and implement effective marketing campaigns that resonate with our target audience. You will have the chance to analyze market trends, conduct competitor research, and leverage data analytics to optimize our marketing efforts. This role is perfect for someone who is passionate about marketing and eager to make a significant impact on our brand\'s success while working alongside experienced professionals who are committed to mentorship and guidance.

Moreover, we believe in investing in our employees\' career development. As a Marketing Specialist, you will have access to training programs, workshops, and conferences that will enhance your skills and keep you updated on the latest industry trends. Join us in this exciting journey where your contributions will shape our marketing strategies and lead to personal and professional advancement within the company.

Responsibilities

1. Develop and execute comprehensive marketing strategies that align with business goals, utilizing tools such as Google Analytics and social media platforms to measure effectiveness and drive engagement.
2. Conduct thorough market research to identify trends and insights, enabling the team to create targeted campaigns that reach and resonate with our desired customer segments.
3. Collaborate with the sales team to create promotional materials and sales enablement tools that enhance the customer experience and support revenue growth.
4. Manage the company\'s social media presence by creating engaging content, scheduling posts, and analyzing performance metrics to improve outreach and brand visibility.
5. Assist in organizing and executing marketing events, including webinars and trade shows, ensuring all logistics are handled efficiently to maximize attendance and engagement.
6. Monitor and report on the effectiveness of marketing campaigns, providing actionable insights and recommendations for continuous improvement and optimization.
7. Work closely with graphic designers and content creators to develop high-quality marketing collateral that reflects our brand identity and messaging.
8. Support email marketing initiatives by designing campaigns, segmenting audiences, and analyzing open and click-through rates to enhance future communications.
9. Stay updated on industry trends and competitor activities, providing feedback and suggestions to the marketing team to ensure our strategies remain competitive and relevant.

Skills

• Proficiency in digital marketing tools and platforms, including Google Analytics and social media management tools.
• Strong analytical skills to interpret data and make data-driven decisions for marketing strategies.
• Excellent communication skills, both written and verbal, to effectively convey marketing messages.
• Creativity in developing engaging content and marketing campaigns that capture audience attention.
• Ability to work collaboratively in a team environment, fostering positive relationships across departments.
• Strong project management skills to handle multiple campaigns and deadlines simultaneously.
• Knowledge of SEO best practices to enhance online visibility and search engine rankings.