Marketing Manager (F&B)

SSC HR Solutions; Saudi Arabia; On-site; SAR 150,000 - 200,000; Full time

Job summary

A food and beverage marketing agency in Saudi Arabia seeks a Group Marketing Manager to lead strategic and hands-on marketing efforts across its portfolio of brands. This role involves managing brand strategy, executing marketing campaigns, and developing new concepts. The ideal candidate has a strong background in F&B marketing, excellent communication skills, and proven success in driving sales growth through innovative marketing strategies. This position allows for significant impact and departmental building within a startup environment.

Qualifications

• Proven experience in F&B marketing, preferably within fast food or fast-casual brands.
• Demonstrated track record of driving sales growth through effective marketing strategies.
• Experience building and launching new F&B concepts, including branding, packaging, and launch planning.
• Strong understanding of digital marketing and social media platforms.

Responsibilities

• Develop and execute brand strategies and positioning for F&B concepts.
• Plan and execute full-cycle marketing campaigns from ideation to performance review.
• Lead social media strategy and audience engagement.
• Coordinate with suppliers for packaging consistency.
• Support new concept launches and manage brands during proof-of-concept.

Skills

Brand strategy expertise

Campaign management

Digital marketing

Social media strategy

Content direction

Packaging development

Job description

Role Overview

The Group Marketing Manager will lead the strategic and hands‑on marketing efforts across MAO Group’s portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts. You will work across fast food and fast‑casual brands, managing marketing strategy, campaign execution, and brand development from proof‑of‑concept through to expansion. The role requires a balance of strategic thinking and on‑the‑ground execution.

Key Responsibilities

• Brand Strategy & Development
  • Develop and execute brand strategies and positioning for new and existing F&B concepts.
  • Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance.
  • Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints.
• Marketing & Campaign Management
  • Plan and execute full‑cycle marketing campaigns (digital and offline), from ideation through launch and performance review.
  • Drive sales growth through targeted, data‑informed marketing initiatives.
  • Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives.
• Social Media & Content
  • Lead social media strategy, content direction, and audience engagement across platforms.
  • Ensure content reflects brand tone, positioning, and customer insight.
  • Monitor performance metrics and optimize content and campaigns accordingly.
• Packaging & Brand Assets
  • Develop packaging concepts that reflect brand identity while meeting operational and cost considerations.
  • Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility.
• New Concept Launch & Scaling
  • Support the launch of new F&B concepts, including branding, packaging, and go‑to‑market plans.
  • Manage brands in the proof‑of‑concept phase and support their transition into scalable, repeatable models.
  • Adapt marketing strategies as brands expand across locations and markets.
• Cross‑Functional Collaboration
  • Work closely with operations, supply chain, and leadership teams to align marketing with business realities.
  • Manage multiple brands simultaneously until each is fully established and structured.

Experience & Qualifications

• Proven experience in F&B marketing, preferably within fast food or fast‑casual brands.
• Demonstrated track record of driving sales growth through effective marketing strategies.
• Experience building and launching new F&B concepts, including branding, packaging, and launch planning.
• Strong understanding of digital marketing, social media platforms, and content ecosystems.

Skills & Capabilities

• Strong brand strategy and positioning expertise.
• End‑to‑end campaign management across digital and offline channels.
• Ability to manage outsourced creative and branding partners.
• Practical understanding of packaging development and operational constraints.
• Comfortable managing early‑stage brands and supporting rapid growth and expansion.
• Highly organized, able to multitask across multiple brands and priorities.

Personality & Work Style

• Fast‑paced, creative, and execution‑driven.
• Strong leadership and communication skills with a collaborative approach.
• Energetic, resourceful, and hands‑on when needed.
• Comfortable operating in dynamic, growth‑stage environments.

The company is an equal opportunity employer.

They are a startup and building the business and the candidate will have a lot of work to be done and to build his own department.