Marketing Manager (F&B)

Sscegypt; Jeddah; On-site; SAR 100,000 - 140,000; Full time

Job summary

A leading F&B group in Saudi Arabia is seeking a Group Marketing Manager to lead their marketing efforts across various food and beverage brands. This role involves developing and executing brand strategies, managing all marketing campaigns, and supporting the launch of new concepts. The ideal candidate has proven experience in the F&B sector, particularly in fast food, and is proficient in digital marketing and brand management. This is an opportunity to shape the marketing department and drive growth in an expanding business.

Qualifications

• Proven experience in F&B marketing, preferably within fast food or fast-casual brands.
• Demonstrated track record of driving sales growth through effective marketing strategies.
• Experience building and launching new F&B concepts.

Responsibilities

• Develop and execute brand strategies for F&B concepts.
• Plan and execute full-cycle marketing campaigns.
• Lead social media strategy and audience engagement.
• Support the launch of new F&B concepts.

Skills

Brand strategy and positioning expertise

End-to-end campaign management

Digital marketing understanding

Experience in fast food marketing

Strong leadership skills

Job description

Role Overview

The Group Marketing Manager will lead the strategic and hands-on marketing efforts across MAO Group’s portfolio of F&B brands. This role is responsible for driving brand growth, increasing sales performance, and building scalable marketing foundations for both established and emerging concepts. You will work across fast food and fast-casual brands, managing marketing strategy, campaign execution, and brand development from proof-of-concept through to expansion. The role requires a balance of strategic thinking and on-the-ground execution.

Key Responsibilities

Brand Strategy & Development

• Develop and execute brand strategies and positioning for new and existing F&B concepts.
• Lead the creation and evolution of brand identities, ensuring clarity, consistency, and market relevance.
• Oversee outsourced development of brand guidelines and ensure alignment across all brand touchpoints.

Marketing & Campaign Management

• Plan and execute full-cycle marketing campaigns (digital and offline), from ideation through launch and performance review.
• Drive sales growth through targeted, data-informed marketing initiatives.
• Coordinate promotions, seasonal campaigns, and brand activations aligned with commercial objectives.

Social Media & Content

• Lead social media strategy, content direction, and audience engagement across platforms.
• Ensure content reflects brand tone, positioning, and customer insight.
• Monitor performance metrics and optimize content and campaigns accordingly.

Packaging & Brand Assets

• Develop packaging concepts that reflect brand identity while meeting operational and cost considerations.
• Coordinate with suppliers and internal stakeholders to ensure packaging consistency and feasibility.

New Concept Launch & Scaling

• Support the launch of new F&B concepts, including branding, packaging, and go-to-market plans.
• Manage brands in the proof-of-concept phase and support their transition into scalable, repeatable models.
• Adapt marketing strategies as brands expand across locations and markets.

Cross-Functional Collaboration

• Work closely with operations, supply chain, and leadership teams to align marketing with business realities.
• Manage multiple brands simultaneously until each is fully established and structured.

Experience & Qualifications

• Proven experience in F&B marketing, preferably within fast food or fast-casual brands.
• Demonstrated track record of driving sales growth through effective marketing strategies.
• Experience building and launching new F&B concepts, including branding, packaging, and launch planning.
• Strong understanding of digital marketing, social media platforms, and content ecosystems.

Skills & Capabilities

• Strong brand strategy and positioning expertise.
• End-to-end campaign management across digital and offline channels.
• Ability to manage outsourced creative and branding partners.
• Practical understanding of packaging development and operational constraints.
• Comfortable managing early-stage brands and supporting rapid growth and expansion.
• Highly organized, able to multitask across multiple brands and priorities.

Personality & Work Style

• Fast-paced, creative, and execution-driven.
• Strong leadership and communication skills with a collaborative approach.
• Energetic, resourceful, and hands-on when needed.
• Comfortable operating in dynamic, growth-stage environments.

They are a startup and building the business and the candidate will have a lot of work to be done and to build his own department.