Marketing Manager

Tahaluf Company; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading event organization firm in Saudi Arabia is looking for a Marketing Manager to oversee marketing strategies and campaigns that drive visitor engagement and exhibitor acquisition. The ideal candidate will have extensive experience in digital marketing, strong analytical skills, and the ability to optimize marketing campaigns. Proficiency in English and Arabic is crucial, alongside experience with platforms like Adobe Analytics and Eloqua. This role promises growth and dynamic exposure in a vibrant sector.

Qualifications

• Proven experience as Marketing Manager.
• Thorough understanding of digital marketing.
• Excellent verbal and written communication skills in English & Arabic.

Responsibilities

• Ownership and accountability for marketing strategy.
• Monitor campaign performance and optimize spend.
• Work with marketing team to plan campaigns.

Skills

Digital marketing experience

SEO knowledge

PPC management

A/B testing

Analytical mindset

Excellent communication skills

Project management

Education

Bachelor’s Degree or equivalent experience

Tools

Adobe Analytics

Google Analytics

Eloqua

Job description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Events Services

Job Function

KEY RESPONSIBILITIES:

Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.

Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.

Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance,in order tooptimise plans. This will include using Adobe Analytics, GoogleAnalyticsand other third-party platforms to spot issues and opportunities.

Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.

Work with our supporting agencies to develop the strategy and setup of all paid campaigns.

Measure andoptimizeour paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.

Identifiesevolving SEO practices and collaborates with internal stakeholders and external agencies to develop newcutting-edgedigital campaigns.

Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordancetothe unique digital trends and platforms of various international markets.

Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.

Manage and improve organic search engine performance andgoal-settingbased on clickthrough rates, traffic, and conversions.

Design and implementation of testing and optimisation strategies (including A/B testing, landingpagesand CTA’s).

LEADERSHIP

Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy.

Line manages digital marketer/sin order tosuccessfully implement campaign strategies.

Provide guidance,feedbackand inspiration to line reports.

ANALYSIS & INSIGHT

• Monitor campaign performances by producing relevant andtimelyreports.
• Recommend changes to campaign execution based on data insights.
• Identifytrends andinsights, andoptimizespend and performance based on the insights.
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

PLANNING & CAMPAIGN MANAGEMENT

• Work with the marketing team to plan marketing campaigns to meet strategicobjectives– visitor attendance, exhibitor acquisition.
• Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
• Assistmarketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.

MARKETING EXECUTION

• Work with marketers toidentifythe target universe and key segments within the target universe
• Assistwith the development of personas, valuepropositionsand messaging for each of the key segments for each product
• Ensure thattimely, relevant communications are sent through a full mix of digital channels and are optimised for each channel
• Significant experiencein a digital marketing role to manager level
• Experience in using Eloqua, Adobe Analytics and Adobe Target
• Analytical and questioning mindset
• Solid experience of A/B web and email testing
• PPC and SEO experience
• Excellenttime keeper, with ability to juggle multiple projects
• Self-motivating with strong ability to work both on independent projects and projects involving many stakeholders
• Proven experience of hitting digital channel KPIs
• Ability to communicate ideas clearly,effectivelyand persuasively
• Database development and growth including segmentation and personalisation
• Deadline and target driven
• Excellent verbal and written communication skills

Qualifications

• Proven experience as Marketing Manager
• Bachelor’s Degree or equivalent experience
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• Database development and growth including segmentation / advanced targeting.
• Building relationships with partners and stakeholders.
• Analytical and questioning mindset.
• Significant exposure to design and print suppliers / agencies.
• Deadline and target driven.
• Experience of working in a pressurised environment.
• Excellent verbal and written communication skills. In Both English & Arabic
• Proficient in the use of MS Office including intermediate/advanced PowerPoint,Wordand Excel.
• Technology savvy. Able to quickly adopt and work withnew technologysolutions.
• Experience of using marketing automation technology (preferably Eloqua).
• Experience of working with CMS platforms (but coding knowledge not required).
• Experience of managing social media through scheduling platforms such as Sprout Social orHootesuiteetc. And experience of social media listening and sentiment analysis.
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Experience using Eloqua and/or Adobe Experience Manager.