Marketing Manager

Hassan Allam Holding; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A prominent real estate firm in Saudi Arabia seeks a Marketing Manager to oversee marketing strategies for various projects. The candidate should possess 12–15 years of experience, including 3–5 years in a managerial role. Responsibilities include managing marketing calendars, leading project launches, and ensuring consistent messaging across channels. Fluency in English and Arabic is required. The firm offers a full-time role within a dynamic marketing team.

Qualifications

• 12–15 years of experience in structured marketing environments.
• Minimum 3–5 years in a marketing management or project lead role.
• Fluent in English and Arabic (Read, Write, Spoken).

Responsibilities

• Own the marketing calendar for real estate projects.
• Develop creative briefs and execute marketing campaigns.
• Lead project launches and manage content production.

Skills

Marketing strategy development

Campaign management

Content production

Cross-team coordination

Market trend analysis

Data analysis

Leadership

Customer journey mapping

Education

Bachelor’s Degree in Marketing

Degree in Business Administration

Tools

Microsoft Office

CRM & Marketing Automation Platforms

Content Management Tools

Job description

The Marketing Manager serves as the project-level marketing owner for assigned real estate developments, responsible for planning, executing, and optimizing all marketing activities related to those projects.

Responsibilities

• Own the annual and monthly marketing calendar for assigned real estate projects, covering campaigns, launches, always‑on content, and sales support activities.
• Translate commercial and sales priorities (inventory focus, unit mix, pricing phases) into clear marketing briefs and execution plans.
• Develop detailed creative and media briefs for campaigns, ensuring alignment with brand positioning and target buyer segments.
• Lead the execution of real estate project launches, including coordination of creative assets, digital platforms, sales centre materials, and on‑ground branding.
• Manage end‑to‑end content production, including photoshoots, videos, renders, brochures, masterplans, and digital assets.
• Coordinate with Digital Media, PR, Events, Research, Graphic Design, and Technology teams to ensure integrated execution.
• Ensure alignment between marketing messaging and Sales & Leasing teams, supporting lead generation, conversion, and closing.
• Monitor competitor activity, pricing narratives, campaign themes, and market trends, translating insights into tactical recommendations.
• Track campaign performance metrics such as reach, engagement, lead quality, and CPL, and optimize execution accordingly.
• Ensure all marketing materials comply with brand guidelines and approved messaging frameworks.
• Manage agency and vendor deliverables at project level, ensuring quality, timelines, and cost discipline.
• Support customer journey mapping from awareness to site visit and handover, ensuring consistency of messaging and experience.
• Prepare structured weekly and monthly execution updates for the Marketing Director.
• Lead, coach, and supervise Brand Managers, ABMs, and Brand Executives assigned to the project.
• Proactively identify execution risks, delays, or gaps and implement corrective actions.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• Marketing, Business Administration, Communications, or equivalent.
• 12–15 years of progressive experience in marketing, brand execution, or commercial roles within structured organizations.
• Minimum 3–5 years in a marketing management or project‐lead role.
• Certifications in Digital Marketing, Brand Management, or Project Management are an advantage.
• Fluent English and Arabic (Read / Write / Spoken).
• Microsoft Office (Advanced).
• CRM & Marketing Automation Platforms.
• Content management and reporting tools.

Seniority level

Associate

Employment type

Full‑time

Job functions

Writing/Editing, Marketing, and Finance

Industries

Market Research, Marketing Services, and Graphic Design

Location

Riyadh, Saudi Arabia