Influencer Marketing Manager

Soholat; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Job summary

Soholat is seeking an experienced Influencer Marketing Manager to lead influencer campaigns from strategy through execution for multiple client accounts in the KSA market.

You will work with influencers, creators, and agencies; manage budgets, negotiations, and timelines; analyze performance and report results to clients; and collaborate with account, social, creative, and strategy teams to scale campaigns.

Qualifications

• 3+ years of experience in influencer marketing or related field.
• Proven end-to-end influencer campaign management.
• Strong knowledge of Instagram, TikTok, Snapchat, and YouTube analytics.
• Excellent communication and negotiation skills.
• Ability to manage multiple campaigns and deadlines in a fast-paced agency.

Responsibilities

• Develop and execute influencer marketing strategies for multiple client accounts.
• Identify and shortlist influencers based on brand objectives and audience data.
• Build relationships with influencers, creators, and talent agencies.
• Handle outreach, negotiations, contracts, rates, deliverables, and timelines.
• Brief influencers on objectives, messages, and guidelines.
• Coordinate campaigns from outreach through publishing.
• Review content to meet brand guidelines and objectives.
• Track performance: reach, engagement, impressions, conversions, ROI.
• Prepare campaign reports and recommendations.
• Monitor trends and emerging creators and formats.
• Manage budgets and ensure campaigns stay within costs.
• Collaborate with account managers, social, creative, and strategy teams.
• Manage multiple campaigns and clients simultaneously.

Skills

Influencer marketing

Negotiation

Communication

Relationship management

Project management

Strategic thinking

Job description

We are looking for an experienced Influencer Marketing Manager to join our marketing agency and lead influencer campaigns from strategy through execution.

The ideal candidate has hands‑on experience working directly with influencers, content creators, and talent agencies, and understands how to build successful influencer partnerships that support brand awareness, engagement, and sales objectives.

Key Responsibilities

• Develop and execute influencer marketing strategies for multiple client accounts.
• Identify, research, and shortlist relevant influencers based on brand objectives, audience demographics, engagement rates, and campaign requirements.
• Build and maintain strong relationships with influencers, creators, talent managers, and influencer agencies.
• Handle influencer outreach, negotiations, contracts, rates, deliverables, and timelines.
• Brief influencers on campaign objectives, key messages, content guidelines, and brand requirements.
• Coordinate influencer campaigns from initial outreach through content approval and publishing.
• Review influencer content to ensure it meets brand guidelines and campaign objectives.
• Track campaign performance, including reach, engagement, impressions, conversions, and ROI.
• Prepare campaign reports and provide recommendations for future campaigns.
• Monitor influencer marketing trends, emerging creators, platforms, and content formats.
• Manage influencer budgets and ensure campaigns are delivered within agreed costs.
• Work closely with account managers, social media, creative, and strategy teams.
• Manage multiple influencer campaigns and clients simultaneously.

Requirements

• 3+ years of experience in influencer marketing, digital marketing, social media, or a related field.
• Proven experience managing influencer campaigns from end to end.
• Strong existing knowledge of influencers and content creators across platforms such as Instagram, TikTok, Snapchat, and YouTube.
• Experience communicating and negotiating directly with influencers and talent agencies.
• Strong understanding of influencer pricing, engagement metrics, audience analysis, and campaign performance.
• Excellent communication, negotiation, and relationship‑management skills.
• Strong organizational and project‑management abilities.
• Ability to manage multiple campaigns and deadlines in a fast‑paced agency environment.
• Strong understanding of social media trends and creator culture.
• Experience preparing campaign performance reports and presenting results to clients.

• Previous experience working in a marketing, advertising, social media, or influencer marketing agency.
• Strong network of influencers and creator agencies.
• Experience managing influencer campaigns for multiple industries and brands.
• Experience with influencer marketing platforms and social media analytics tools.
• Experience working with influencers in the KSA/GCC market is a strong advantage.