Head of Business Management Marketing and Customer Excellence

Aljazira Bank | بنك الجزيرة; Riyadh; On-site; SAR 300,000 - 400,000; Full time

Job summary

A leading bank in the region is seeking a Marketing Manager to develop and implement the bank-wide Marketing and Customer Excellence strategy. Responsibilities include managing the marketing budget, leading planning and budgeting processes, and directing market research to support strategic growth. Candidates should have a Bachelor's degree in a relevant field, 8+ years of experience, and a strong background in market research and banking products. This position is crucial for driving innovation and customer understanding across the bank.

Qualifications

• 8+ years of experience, preferably 4+ in a leadership role.
• Experience in Market Research and knowledge of banking products and services.

Responsibilities

• Develop and consolidate the bank-wide Marketing and Customer Excellence strategy.
• Lead annual planning and budgeting in coordination with Finance.
• Manage the full marketing budget and expenditure tracking.
• Direct market research activities and enhance research methodologies.

Skills

Budgeting & ROI Tracking

KPI Reporting

Strong leadership

Stakeholder management

Education

Bachelor’s degree in Marketing, PR, Research, Information Systems, or related field

Relevant professional certificate

Job description

Responsible for developing and consolidating the bank-wide Marketing and Customer Excellence strategy, leading annual planning and budgeting, managing the overall marketing budget, and directing market research and customer insights to support strategic decision‑making and business growth.

Key Responsibilities

• Develop and consolidate the bank-wide Marketing and Customer Excellence strategy aligned with business objectives.
• Lead annual planning and budgeting in coordination with Finance and key stakeholders.
• Manage the full marketing budget, including expenditure tracking, ROI monitoring, and resource reallocation.
• Lead fact‑based, market insight‑driven initiatives to identify growth and new business opportunities.
• Direct market research activities from planning to execution and dissemination of insights.
• Enhance and introduce research methodologies relevant to the financial sector.
• Champion customer understanding across the bank to identify marketing opportunities.
• Implement and continuously improve marketing governance policies and procedures.
• Provide leadership and direction to marketing and customer excellence teams.

Qualifications & Experience

• Bachelor’s degree in Marketing, PR, Research, Information Systems, or related field.
• Preferred: relevant professional certificate.
• 8+ years of experience (preferably 4+ years in a relevant leadership role).
• Experience in Market Research and knowledge of banking products and services.

Key Skills

• Budgeting & ROI Tracking, KPI Reporting
• Strong leadership and stakeholder management