Director of Brand and Demand

Lucidya; Saudi Arabia; On-site; SAR 449,000 - 563,000; Full time

Job summary

A leading technology firm in Saudi Arabia is seeking a Marketing Director to integrate brand and demand generation strategies into a cohesive revenue-driven approach. The role involves overseeing content, campaigns, and digital advertising while ensuring alignment with sales and product teams. The ideal candidate will have over 12 years of B2B marketing experience and history of driving pipeline growth in high-growth SaaS environments. This position offers a strategic opportunity to shape brand narrative and contribute to commercial success.

Qualifications

• 12+ years of B2B marketing experience.
• 4–5 years leading a multi‑function marketing organization.
• Proven ownership of pipeline and revenue contribution.
• Experience in scale‑up or high‑growth SaaS environments.
• Strong understanding of enterprise and mid‑market B2B buying cycles.

Responsibilities

• Own brand positioning and storytelling across channels.
• Lead integrated campaigns and oversee digital advertising.
• Coach and upskill managers for accountability.
• Collaborate with Inside Sales and Product Marketing.

Skills

B2B marketing experience

Leadership

Strategic planning

Campaign management

Content creation

Digital advertising

Brand strategy

Job description

The Marketing Director - Brand & Demand will own & integrate Lucidya’s brand and demand generation strategy into a single, revenue-oriented engine. This role ensures that brand investments directly support pipeline growth, market expansion, and commercial outcomes across enterprise and mid-market segments. This leader will oversee content, events, campaigns, digital advertising, and brand narrative, while partnering closely with other Marketing & Growth functions under the SVP such as Inside Sales, Product Marketing, and Marketing Operations to drive qualified pipeline and sustainable growth.

Responsibilities

• Own Lucidya’s brand positioning, messaging architecture, and storytelling across all channels.
• Ensure content, creative, PR, events, and campaigns reinforce a consistent and differentiated market narrative.
• Act as final decision-maker on brand quality, tone, and creative standards.
• Own marketing-sourced pipeline targets in partnership with the Inside Sales Director.
• Translate brand strategy into demand programs that drive MQLs, SQLs, and revenue contribution.
• Oversee integrated campaigns across paid search, paid social, ABM, events, and content‑led demand.
• Lead the end-to-end planning and execution of flagship events and executive roundtables, integrated ICP and vertical campaigns, thought leadership programs and content series.
• Ensure campaigns are insight‑led, performance‑tracked, and continuously optimized.
• Provide senior leadership and direction for digital advertising and performance marketing.
• Set strategy for channel mix, experimentation, and budget allocation (in collaboration with Marketing Ops).
• Ensure performance marketing supports both short‑term pipeline and long‑term brand equity.
• Directly manage senior managers and leads across brand, content, campaigns, and digital advertising.
• Coach and upskill existing managers who are currently strong executors but inexperienced leaders.
• Build a high‑accountability culture focused on outcomes, not activity.
• Partner closely with Inside Sales on funnel health and SQL quality; with Product & Customer Marketing on launches and GTM alignment; with Finance on budget planning, ROI, and forecasting; and act as the primary marketing counterpart for commercial leadership on brand and demand matters.

Qualifications

• 12+ years of B2B marketing experience.
• 4–5 years leading a multi‑function marketing organization (brand + demand).
• Proven ownership of pipeline and revenue contribution, not just awareness metrics.
• Experience operating in scale‑up or high‑growth SaaS environments.
• Strong understanding of enterprise and mid‑market B2B buying cycles.
• Experience in regional or multi‑market expansion.

Preferred Experience

• Exposure to PLG or hybrid sales‑led / product‑led motions.
• Experience working closely with Inside Sales or SDR organizations.