Direct Marketing Lead

eXtra (United Electronics Co.); Al Khobar; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading electronics company in Al Khobar is looking for a Direct Marketing Lead to design and optimize multi-channel marketing campaigns. The ideal candidate will have 3–5 years of experience in CRM and direct marketing, preferably in retail or e-commerce. Key skills include proficiency with CRM systems, data analysis tools, and bilingual communication in Arabic and English. This role offers an opportunity to innovate in a dynamic marketing team.

Qualifications

• 3–5 years of CRM and direct marketing experience, ideally in retail or e-commerce.
• Proven experience with SMS, email, WhatsApp messaging, and push notification platforms.
• Strong understanding of customer lifecycle marketing.

Responsibilities

• Design, execute, and optimize multi-channel direct marketing campaigns.
• Track and analyze campaign performance, ROI, and customer behavior metrics.
• Collaborate with IT and Data teams to maintain accurate and segmented customer databases.

Skills

CRM and direct marketing experience

Proficiency in Excel

Bilingual in Arabic & English

Education

Bachelor’s degree in Marketing or Business

Tools

Emarsys

Google Analytics

Power BI

Job description

We are actively looking for a Direct Marketing Lead to join our Marketing team,

Responsibilities

• Design, execute, and optimize multi-channel direct marketing campaigns.
• Develop and manage a campaign calendar aligned with business objectives and promotions.
• Collaborate with IT and Data teams to maintain accurate and segmented customer databases.
• Implement A/B testing and personalization strategies to maximize engagement and conversion.
• Segment customers to deliver lifecycle marketing strategies (acquisition, retention, win-back).
• Track and analyze campaign performance, ROI, and customer behavior metrics.
• Work cross-functionally with E-commerce, Product, and Communications teams to enhance customer experience.
• Stay updated with the latest CRM and direct marketing technologies to drive innovation.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 3–5 years of CRM and direct marketing experience, ideally in retail or e-commerce.
• Proven experience with SMS, email, WhatsApp messaging, and push notification platforms.
• Hands-on experience with CRM/Marketing Automation systems (Emarsys preferred).
• Strong understanding of customer lifecycle marketing.
• Proficiency in Excel and marketing analytics tools (Google Analytics, Power BI, etc.).
• Knowledge of data privacy regulations (PDPL).
• Bilingual in Arabic & English with excellent communication skills.