Digital Marketing Specialist

Scalera | سكاليرا; Remote; SAR 150,000 - 200,000; Full time

Job summary

A company specializing in digital marketing is seeking a Digital Marketing Specialist for a full-time remote role. Responsibilities include managing digital marketing campaigns, optimizing strategies, and enhancing customer engagement. The ideal candidate will have proficiency in digital marketing, experience with web analytics, and strong communication skills. A Bachelor's degree in Marketing or a related field is preferred, along with knowledge of the Saudi market. This role offers the opportunity to contribute to effective marketing initiatives aligned with client objectives.

Qualifications

• Proficiency in Digital Marketing, Online Marketing, and Social Media Marketing.
• Experience with Web Analytics tools and interpreting data to inform strategic decisions.
• Strong Communication and collaboration skills.
• Proactive approach to problem-solving and ability to work independently.
• Knowledge of the Saudi market and consumer behavior is a plus.

Responsibilities

• Manage digital marketing campaigns and analyze performance using web analytics tools.
• Optimize online marketing strategies and develop social media campaigns.
• Enhance customer engagement collaboratively with team members.

Skills

Digital Marketing

Online Marketing

Social Media Marketing

Web Analytics

Communication

Collaboration

Problem-solving

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Overview

Scalera | سكاليرا is a Saudi-based company that assists e-commerce businesses in Saudi Arabia to refine marketing messages, optimize pages, and increase sales without expanding advertising budgets. Utilizing the Conversion Clarity™ model, Scalera analyzes customer journeys to identify and address conversion bottlenecks, enabling improvements in conversion rates within the first 30 days, enhanced marketing content and product pages, and reduced cost per order through improved customer experiences. The company focuses on delivering tailored, practical solutions based on a deep understanding of the Saudi market and consumer behavior.

Role Description

This is a full-time remote role for a Digital Marketing Specialist. The role includes managing digital marketing campaigns, analyzing performance using web analytics tools, optimizing online marketing strategies, developing social media campaigns, and enhancing customer engagement. You will be expected to collaborate effectively with team members and ensure the delivery of high-quality digital marketing initiatives that align with client objectives.

Qualifications

• Proficiency in Digital Marketing, Online Marketing, and Social Media Marketing
• Experience with Web Analytics tools and interpreting data to inform strategic decisions
• Strong Communication and collaboration skills
• Proactive approach to problem-solving and ability to work independently
• Knowledge of the Saudi market and consumer behavior is a plus
• Bachelor’s degree in Marketing, Business, or a related field preferred