Digital Marketing Lead: Growth, Analytics & Campaigns

Cenomi Centers; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Cenomi Centers in Riyadh is seeking a Digital Marketing Manager to lead our digital marketing efforts, strengthen brand awareness and customer engagement, and drive traffic and business growth through digital channels.

You will develop and execute integrated campaigns across social media, email, SEO/SEM, content marketing, and paid advertising, collaborating with mall management to identify events and promotions while optimizing ROI through data-driven insights.

Qualifications

• Bachelor's degree in marketing, digital marketing, or related field.
• 5+ years in marketing, with 3+ years in a digital marketing role in retail/e-commerce.
• Proven ability to develop and manage successful digital marketing campaigns.
• Strong understanding of SEO, PPC, content marketing, social media, and analytics.

Responsibilities

• Support the development of the annual digital marketing plan, KPIs, budget, policies, and procedures.
• Lead the strategy, development, and optimization of Cenomi Centers’ digital touchpoints, including the website, social media, and other digital platforms, ensuring a seamless customer experience.
• Develop and execute social media and digital marketing strategies to increase engagement, brand visibility, footfall, and customer acquisition across relevant channels.
• Collaborate with mall management and cross-functional teams to identify events, promotions, and key activities, ensuring content is relevant, consistent, and aligned with the brand.
• Develop and manage integrated digital campaigns across social media, email, SEO/SEM, content marketing, and paid advertising, while leveraging CRM and marketing automation to enhance customer segmentation, personalization, and retention.
• Monitor and analyze digital performance, including traffic, conversion rates, customer acquisition costs, ROAS, and other KPIs, using insights to continuously optimize performance.
• Manage agencies, vendors, and strategic partnerships while staying updated on digital trends, tools, and technologies to identify opportunities and enhance the customer journey.

Skills

Digital marketing

SEO/SEM

Social media

Analytics tools

Content marketing

Campaign management

Email marketing

CRM & marketing automation

Education

Bachelor’s degree in marketing/digital marketing/business administration

Tools

Google Analytics

Marketing automation

Job description

Cenomi Centers in Riyadh is seeking a Digital Marketing Manager to lead our digital marketing efforts, strengthen brand awareness and customer engagement, and drive traffic and business growth through digital channels.

You will develop and execute integrated campaigns across social media, email, SEO/SEM, content marketing, and paid advertising, collaborating with mall management to identify events and promotions while optimizing ROI through data-driven insights.