Digital Marketing & Campaigns Specialist

The Professionals; Riyadh; On-site; SAR 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Riyadh is seeking an experienced Digital Marketing Specialist to plan and execute comprehensive campaigns across various channels. Ideal candidates will have a Bachelor's degree in Marketing and at least 4 years of experience in digital marketing. Proficiency in Google Ads and analytics tools is essential for optimizing campaigns and improving ROI.

Qualifications

• 4+ years of hands-on digital marketing experience.
• Solid knowledge of SEO, SEM, and social media advertising.
• Strong analytical skills with a track record of improving campaign performance.

Responsibilities

• Plan, manage, and execute digital marketing campaigns.
• Optimize campaigns to maximize ROI and achieve lead generation goals.
• Track, analyze, and report on campaign performance.

Skills

Digital advertising platforms

Analytics and reporting tools

SEO knowledge

Project management

Communication skills

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

Google Analytics

Data Studio

Job description

Responsibilities

• Plan, manage, and execute digital marketing campaigns across paid search, social media, display, email, and other relevant channels.
• Optimize campaigns to maximize ROI, improve click-through rates, and achieve lead generation/conversion goals.
• Manage end-to-end campaign execution including content briefs, creatives, targeting, and reporting.
• Collaborate with creative, content, and product teams to develop engaging campaign assets.
• Track, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and marketing automation platforms.
• Conduct A/B testing to improve campaign performance and user engagement.
• Stay up to date with digital marketing trends, tools, and best practices to bring innovative ideas into campaigns.
• Support SEO, website optimization, and CRM/marketing automation initiatives as required.

Qualifications

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 4+ years of hands-on digital marketing experience.
• Strong understanding of digital advertising platforms (Google Ads, Meta Ads, LinkedIn Campaign Manager, etc.).
• Proficiency in analytics and reporting tools (Google Analytics, Data Studio, or similar).
• Solid knowledge of SEO, SEM, and social media advertising.
• Strong analytical skills with a track record of improving campaign performance.
• Excellent communication, project management, and organizational skills.