Creative Content Writer

The Chefz; Riyadh; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading food delivery service is seeking a Creative Copywriter to develop impactful copy, campaign concepts, and video scripts. You will be responsible for crafting advertising material that enhances customer engagement across app services. The ideal candidate must have proven experience in creative writing with a strong portfolio, extensive knowledge of the marketing funnel, and excellent writing skills in both Arabic and English. This fast-paced environment requires someone who can produce high volumes of quality content while collaborating with cross-functional teams.

Qualifications

• Proven experience as a Creative Copywriter or Creative Content Writer with a strong portfolio.
• Prior experience producing content for delivery apps or similar high-frequency consumer apps.
• Strong understanding of the marketing funnel and performance-driven creative.

Responsibilities

• Write advertising scripts and video scenarios for all app services.
• Generate campaign ideas and translate them into creative directions.
• Collaborate with various teams to translate business goals into creative deliverables.

Skills

Creative Copywriting

SEO Knowledge

Storytelling

Video Production

Bilingual Writing (Arabic & English)

Job description

Overview

Develop high-impact creative copy, campaign concepts, and video scripts that drive awareness, consideration, conversion, and loyalty across all app services. Own end-to-end storytelling and advertising messaging with a unified brand narrative across the full marketing ecosystem. Deliver market-competitive creative at high monthly volume while maintaining quality, clarity, and performance focus.

JOB RESPONSIBILITIES

• Write advertising scripts and video scenarios for all app services (short/long form), including hooks, voiceover, on-screen text, story flow, and CTAs.
• Generate campaign ideas that fit the app and reflect all services, translating them into creative directions and content concepts across channels.
• Apply full-funnel thinking (Awareness, Consideration, Conversion, Loyalty) to produce content that serves each stage with a consistent, unified message.
• Repurpose one core message into multiple content outputs (variants) by changing hooks, angles, and CTAs based on platform and objective.
• Lead creative copy development for production: briefs, concept boards/storyboards (copy side), shot suggestions, and editing notes.
• Coordinate follow-up and support video production from concept to final cut: review drafts, ensure pacing, clarity, tone, and brand alignment.
• Produce high monthly output (multiple concepts/scripts per week) while maintaining quality and consistency.
• Continuously improve scripts, concepts, and messaging based on real performance results and creative learnings.
• Optimize copy for discoverability by applying strong SEO/keyword integration where relevant (without harming readability or brand tone).
• Build and maintain an evergreen idea library with reusable concepts that can be refreshed across seasons, services, and campaigns.
• Collaborate with Social, Design, Performance, CRM, and Product teams to translate business goals into creative deliverables.
• Coordinate with external agencies and production partners (shooting, editing, voiceover): align on requirements, timelines, and deliverables, and ensure quality control.

JOB REQUIREMENTS

• Proven experience as a Creative Copywriter / Creative Content Writer with a strong portfolio of video scripts and ad creatives.
• Prior experience producing content for delivery/ordering apps or similar high-frequency consumer apps is required.
• Strong understanding of the marketing funnel and performance-driven creative (hook, retention, clarity, CTA) and how it translates into conversions.
• Demonstrated ability to produce high volumes of concepts and scripts monthly without sacrificing quality.
• Experience working with external agencies and production teams, including review cycles and feedback management.
• Excellent writing skills in Arabic and English, with strong command of tone, storytelling, and persuasion.
• Familiarity with video production workflows and the ability to guide teams during filming and editing.