Commercial Strategy & Loyalty Model Lead

Wipro; Riyadh; On-site; SAR 250,000 - 360,000; Full time

Job summary

Wipro in Saudi Arabia is seeking a senior leader to shape the loyalty programme's commercial strategy and operating model. You will design the points ecosystem, including earn, redemption, expiry and liability, and define tiers, benefits and partner economics to balance value with sustainability.

You will build robust financial models for costs, liability and profitability, develop scenarios to optimise the proposition, and establish KPIs/dashboards to monitor performance and returns.

Qualifications

• 7+ years in commercial strategy, loyalty, pricing or business modelling.
• Experience designing or optimizing loyalty programmes and points-based ecosystems.
• Strong financial modelling and commercial analytics capabilities.
• Experience across retail, hospitality, travel, entertainment, tourism or large-scale customer ecosystems.
• Strong understanding of customer lifetime value, unit economics, points liability and partner economics.

Responsibilities

• Develop the overall commercial strategy and operating model for the loyalty programme.
• Design and model the points ecosystem, including earn, redeem, expiry, breakage and liability.
• Define loyalty tiers, benefits and rewards balancing value and sustainability.
• Build financial models to assess costs, liability, redemption rates and profitability.
• Develop commercial scenarios and sensitivity analyses to optimise the proposition.
• Identify opportunities for partner-funded benefits, partnerships and revenue generation.
• Define economics for member acquisition, engagement, retention and lifetime value.
• Establish KPIs and dashboards to track programme performance and financial returns.

Skills

Commercial strategy

Loyalty

Pricing

Customer economics

Business modelling

Financial modelling

Commercial analytics

Partnership economics

Customer lifetime value

Ecosystem design

Job description

• Develop the overall commercial strategy and operating model for the loyalty programme.


• Design and model the points ecosystem, including earn, redeem, expiry, breakage and liability.


• Define loyalty tiers, benefits and rewards, balancing customer value with commercial sustainability.


• Build financial models to assess cost of benefits, points liability, redemption rates and programme profitability.


• Develop commercial scenarios and sensitivity analyses to optimise the loyalty proposition.


• Identify opportunities for partner-funded benefits, commercial partnerships and revenue generation.


• Define the economics and commercial principles for member acquisition, engagement, retention and lifetime value.


• Establish KPIs and dashboards to track programme performance, customer value and commercial return.

Ideal Experience

• 7+ years in commercial strategy, loyalty, pricing, customer economics or business modelling.


• Strong experience designing or optimizing loyalty programmer, points-based ecosystems and rewards structures.


• Excellent financial modelling and commercial analytics capabilities.


• Experience across retail, hospitality, travel, entertainment, tourism, sports or large-scale customer experience ecosystems is highly desirable.


• Strong understanding of customer lifetime value, unit economics, points liability and partner economics.