Category Marketing Manager

Almarai; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading food and beverage manufacturer in Saudi Arabia is seeking a Category Marketing Manager for its Bakery Business unit. The successful candidate will be responsible for leading the growth of the category in the GCC region. Applicants should have extensive marketing experience, preferably in FMCG and a proven track record in brand management, product launches, and strategic planning. The role offers a competitive salary and benefits package.

Qualifications

• At least 15 years of total experience, with at least 9 years in marketing or brand management.
• Experience in FMCG, particularly in bakery or confectionery categories is preferred.
• Strong skills in New Product Development and Strategic Planning required.

Responsibilities

• Lead the development and growth of the designated category in the GCC.
• Establish the strategic vision and lead the organization to realize its 5 year plan.
• Identify new market segment opportunities and maintain strong innovation pipeline.

Skills

Category Management Strategy knowledge

Building Brands

Launching New Products

Brand Planning

Operational Planning

Pricing Strategy

Education

University / College Degree in Marketing or Business-related subject

Job description

Category Marketing Manager (Bakery) | Riyadh, Saudi Arabia

The Company

Almarai is the world’s largest vertically integrated dairy and the region’s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company ranked as #1 FMCG Brand in the MENA region and is market leader in all its categories across the GCC. Almarai currently employs over 40,000 employees servicing some 220,000 retail outlets across GCC , Egypt and Jordan and has reported net income of SAR 2.31 Billion on sales of SAR 20.97 Billion in 2024.

An aggressive expansion program together with acquisitions in new vertical markets have created an exciting opportunity to join a dynamic multinational team dedicated to furthering growth plans for the group.

The Opportunity

We are currently seeking a Category Marketing Manager to join our Bakery Business unit. The successful candidate will lead the development and growth of the designated category in the GCC, encompassing both existing and new product development by establishing the strategic vision and leading the organisation to realise the 5 year plan through annual marketing planning and delivery of the company’s overall goals and objectives. Identifying attractive new market segment opportunities, maintaining a strong innovation pipeline and developing high performance team.

Candidates with Marketing – background in confectionery, 7Day or similar categories will be highly preferred.

Qualifications

• University / College Degree in Marketing or Business-related subject
• Have at least 15 years of total experience with at least 9 years marketing and/or brand management experience with a reputable FMCG company, bakery, confectionery, ice cream or chocolates categories preferred
• Excellent Category Management Strategy knowledge and skills
• Building Brands, Launching New Products, Marketing, Brand Planning and Operational Planning, New Product Development skills, Pricing Strategy, and management skills

If you meet the qualifications and are looking for a challenging opportunity in a dynamic industry, please apply now. We offer competitive salary and benefits package for the right candidate.

We look forward to welcoming you to our team. Apply now and take the next step in your career as a Category Marketing Manager.