Assistant Shopper Marketing Manager - Food

Azizia Panda United Inc.; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading retail corporation in Jeddah is seeking a Marketing Specialist to execute and monitor brand and category marketing activities. The ideal candidate will analyze promotional activities and customer perceptions, ensuring compliance with brand guidelines. The role involves collaborating with category management and participating in the development of strategic marketing plans. Strong communication skills and experience in marketing activities are essential for success in this position.

Qualifications

• Experience in brand and category marketing activities.
• Ability to analyze promotional activities and customer perceptions.
• Strong communication skills for collaborating with various teams.

Responsibilities

• Execute and follow up on all brand and category marketing activities.
• Monitor execution of in-store communication strategy.
• Participate in developing yearly marketing action plans.

Job description

Job Purpose

To execute & follow up all Brand and Category Marketing activities & Initiatives

Customer insights & Behavioral

• Assist and analyzing promotional activities and customer perception in partnership with category management and Strategic buying for analysis and needed improvement to ensuring alignment with Brand and perception

Marketing insights & Development/ Communication

• Assist and Ensures compliance of marketing activities against agreed brand identity guidelines
• Assist in Execute Marketing and communication strategies as per company direction
• Assist and Participate in defining and developing the brand and Marketing strategy , implement and monitors progress towards agreed deliverables.
• Participate in developing the Yearly Calendar “Action Plan” for Each format based on the approved Marketing Strategy for the formats & Category
• Monitor the execution of the In-Store Communication Strategy
• Assure an activation plan is in place to support the format Shopping mission and value proposition
• Assure the internal process is in place for the in-house Agency workflow and the marketing brand team
• Signs off the marketing campaigns/Leaflet, ensuring the designs, promotions and messages meet the event objective
• Participate in the production of TV adverts, newspaper, radio & Digital media liaising with art designers, copy writers, media buyers & printers
• Work with third party agencies and brief them on any upcoming theme, promo, activities & plans

Range & Branding

• Assist in Execute marketing activities (tactical/seasonal and national) ad provide regular feedback to teams on key issues during implementation
• Assist Executes promotion plan and coordinates category management and in-house agency on regular basis
• Follow brand guidelines and make sure it maintained in all their executed activities
• Participate in the development of promo theme in partnership with category Management & Operations and Growth & Business Development team.
• Assist in Monitoring the implementation of agreed brand positioning and perception in all marketing activities in his/her format
• Work closely with the Category management/Ops team; enabling them to meet their objectives by providing them with appropriate tools, materials and Communication

Categories Strategy

• Assist in Execute the agree action plans that support the implementations and objectives of category management strategies and objectives.
• Assist in Execute and agree support plans for new stores and monitor performance till maturity achieved
• Manage and Monitor rationalization within promotional activities