Assistant Director of Sales

ENNISMORE; Saudi Arabia; On-site; SAR 450,000 - 600,000; Full time

Job summary

Faena The Red Sea is seeking an Assistant Director of Sales to support the Director of Sales in driving the hotel's luxury sales strategy and revenue across key segments in KSA, GCC and international source markets. This role leads day-to-day sales activity, manages high-value accounts, identifies new opportunities, and negotiates partnerships to maximize rooms, events, and exclusive buyouts.

Fluency in English and Arabic, a strong regional network, and collaborative leadership with Revenue,

Qualifications

• 7+ years in luxury hospitality sales across multiple segments.
• Experience as Assistant Director of Sales or senior leadership role preferred.
• Strong network across KSA and GCC with VIP account experience.

Responsibilities

• Support the DOS in developing and executing the hotel\'s annual sales strategy and segment plans across all key markets.
• Manage high-value accounts and actively prospect for new opportunities across KSA, GCC, and international feeder markets.
• Lead negotiations for corporate agreements, preferred partnerships, group contracts, wholesale opportunities, and other commercially beneficial arrangements.
• Collaborate with Revenue Management, Marketing, Events, Reservations, and Operations to ensure accurate handover and seamless execution of group VIP, corporate, and leisure business.
• Prepare regular sales reports, forecasts, account reviews, and performance updates for the Commercial leadership highlighting opportunities, risks and recommended actions.

Skills

Luxury hospitality sales

Leadership

Stakeholder management

Negotiation

Bilingual English/Arabic

Education

Bachelor's degree in Business/Hospitality/International Relations

Tools

Microsoft Office

CRM systems

Hotel commercial platforms

Job description

JOB OVERVIEW

The Assistant Director of Sales at Faena The Red Sea supports the Director of Sales in driving the hotel s overall sales strategy and revenue performance across all key market segments including luxury leisure corporate government and royal affairs diplomatic groups MICE entertainment wholesale consortia and strategic partnerships across KSA GCC and international source markets. This role is responsible for leading day-to-day sales activities developing and managing high-value accounts identifying new business opportunities and ensuring a disciplined approach to account management prospecting conversion and market penetration. The Assistant Director of Sales will work across segments to maximize rooms suites villas group event dining wellness and exclusive buyout opportunities while supporting the positioning of Faena The Red Sea as one of the region s leading ultra-luxury destinations. As a key member of the Commercial leadership team the Assistant Director of Sales will support the Director of Sales in leading the Sales team coordinating cross-segment strategies monitoring performance against targets and ensuring strong collaboration with Revenue Management Marketing Events Reservations Operations and other hotel departments. The role will also act as a senior commercial ambassador for Faena The Red Sea in key domestic and international markets.

DUTIES AND RESPONSIBILITIESSupport the DOS in developing and executing the hotel s annual sales strategy business plan and segment action plans across all key markets

• Drive business development across luxury leisure corporate government and royal affairs diplomatic groups MICE wholesale consortia entertainment and other strategic segments
• Manage and grow a portfolio of high-value accounts while actively prospecting for new business opportunities across KSA GCC and key international feeder markets
• Support the Sales team in achieving individual and departmental revenue targets account production goals conversion objectives and market share growth
• Develop strong relationships with luxury travel advisors tour operators DMCs consortia partners corporate decision-makers government entities embassies family offices event planners and other key intermediaries
• Identify and convert opportunities for suites and villas luxury leisure stays corporate travel groups executive retreats incentive programs private events celebrations and exclusive buyouts
• Lead and support negotiations for corporate agreements preferred partnerships group contracts wholesale agreements consortia opportunities and other commercially beneficial arrangements
• Conduct sales calls presentations site inspections familiarization trips client entertainment and relationship-building activities to showcase Faena The Red Sea and the wider Red Sea destination
• Represent Faena The Red Sea at key trade shows roadshows sales missions networking events client events and industry forums in domestic and international markets
• Work closely with Revenue Management to align sales activity with pricing strategy need periods market demand displacement considerations and revenue optimization objectives
• Partner with Marketing and Communications on tactical campaigns trade marketing initiatives partner activations sales collateral and market-specific demand generation opportunities
• Collaborate closely with Events Reservations and Operations to ensure accurate handover and seamless execution of group VIP corporate leisure and high-profile business
• Maintain accurate account plans sales activities pipelines opportunities production data call reports and client information within the hotel CRM and commercial systems
• Monitor competitor activity market trends feeder market performance new openings airline connectivity major events and other intelligence that may influence demand and sales strategy
• Prepare regular sales reports forecasts account reviews and performance updates for the EAM Commercial highlighting opportunities risks and recommended actions

REQUIREMENTS

Minimum 7+ years of progressive luxury hospitality sales experience, with exposure to multiple segments such as luxury leisure, corporate, government, groups, MICE, wholesale, or consortia. Previous experience in an Assistant Director of Sales, Senior Sales Manager, Account Director, or comparable leadership role within a luxury or ultra-luxury hotel environment strongly preferred. Strong network and market knowledge across KSA and GCC, combined with an understanding of key international luxury feeder markets. Strong understanding of Saudi business culture, protocol etiquette, and relationship-led commercial development. Proven track record in securing high-value accounts and complex VIP business. Exceptional communication, presence, and stakeholder management skills. Ability to operate with absolute discretion and professionalism. Strategic thinker with strong commercial acumen and negotiation ability. Fluency in English and Arabic is mandatory. Proficient in Microsoft Office, CRM systems, and hotel commercial platforms. Bachelor s degree in business, Hospitality, International Relations, or related field preferred