Arabic Social & Digital Brand Strategist

autobia | أوتوبيا; Dhahran Compound; On-site; SAR 180,000 - 300,000; Full time

Job summary

Autobia is seeking a Social & Digital Media Specialist to own our Arabic social channels and LinkedIn presence, shaping brand narrative in collaboration with design, product, growth and sales.

This is a hands-on role focused on building market perception rather than direct selling, with both Autobia and Qasima Plus brands coming to life in a strategic B2B-first launch and future consumer strategy ahead of 2027.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4-6 years in marketing, brand or communications, with meaningful B2B experience.
• Proven track record building a channel from zero to live.
• Excellent writing and storytelling in Arabic as original writing, not translation, plus working English.
• Experience with competitive analysis and translating market insight into brand positioning.
• Hands-on experience with social and messaging campaigns, including awareness campaigns and WhatsApp.
• Confident with campaign budgeting and reading campaign data to guide decisions.
• Experience collaborating cross-functionally with product, growth and sales teams.

Responsibilities

• Own both brands' Arabic social channels end to end: strategy, content pillars, calendar, publishing and community management.
• Own Autobia's LinkedIn presence: market positioning, leadership perspective, and content that supports hiring.
• Plan and deliver the B2B messaging launch in partnership with the sales team.
• Develop the consumer channel and content strategy ahead of the 2027 launch, then plan and run pilot content.
• Track the brand's growth relative to competitors and run regular competitive analysis to sharpen our positioning.
• Plan and run brand recognition campaigns, and promotional WhatsApp campaigns with defined budgets and success metrics, distinct from lifecycle messaging, which sits with the Content & Communications Specialist.
• Commission and direct footage and photography with our videographer and design team.
• Measure performance against reach, engagement and budget, and report results with clear, actionable insight.
• Work with growth marketing on attribution and reporting, and with sales on keeping messaging aligned to commercial priorities.
• Roll up your sleeves on day-to-day execution when needed in a small, fast-moving team, everyone contributes hands-on

Skills

Arabic writing

English writing

Content strategy

Brand management

Social media marketing

Campaign budgeting

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

LinkedIn

WhatsApp

Analytics tools

Job description

Autobia is seeking a Social & Digital Media Specialist to own our Arabic social channels and LinkedIn presence, shaping brand narrative in collaboration with design, product, growth and sales.

This is a hands-on role focused on building market perception rather than direct selling, with both Autobia and Qasima Plus brands coming to life in a strategic B2B-first launch and future consumer strategy ahead of 2027.