Director Digital Brand Experience & AI Lead (m/w/d) – Standort Düsseldorf

Director Digital Brand Experience & AI Lead (m/w/d) – Standort Düsseldorf

HeimatTBWA\ needs you as Director Digital Brand Experience & AI Lead (m/w/d) – Office Düsseldorf.

Responsibilities

• Lead and set the standards for our digital product and its future
• Interface with account management, strategy, and creatives; represent the agency on digital topics
• Collaborative work with client teams to improve relevant projects and see growth potentials
• Passion for New Business; creative presentations and owning the stage in pitches
• Extend/Cooperate with platform partners and external networks (AI vendors, Omnicom)
• Lead an interdisciplinary AI team, set agenda, prioritize, steer collaboration
• Develop and conduct trainings, workshops, and internal learning formats
• Anchor AI topics as a cross-functional interface in Account, Creative, and Strategy
• Strategic consulting on AI topics (use cases, implementation)
• AI trainings/workshops with clients; establish interfaces to global AI teams and networks
• Create core AI presentations, portfolio sales including pricing
• Strong focus on innovation – continuously identifying and implementing new ideas, technologies, and methods to drive digital strategies and campaigns towards excellence
• Substantial AI understanding in marketing/creative processes; strategic development and implementation of AI solutions across all channels and ecosystems
• Strategic thinking with technical understanding; project planning and proposal creation including pricing
• Deep understanding of digital channels, social media, websites, CRM systems and marketing integration
• Development of digital concepts and their execution; basic knowledge in performance marketing
• Experience in designing and conducting trainings/workshops/advanced education; strong interface work
• Networking, interdisciplinary teamwork; curiosity about technological innovations
• Leadership across departments/sites; change management with empathy
• Strong presentation and moderation skills; capable of communicating visionary ideas and inspiring others to think beyond the conventional

Qualifications

• Strong focus on innovation – continuously identifying and implementing new ideas, technologies, and methods to drive digital strategies and campaigns towards excellence
• Substantial AI understanding in marketing/creative processes; strategic development and implementation of AI solutions across all channels and ecosystems
• Strategic thinking with technical understanding; project planning and proposal creation including pricing
• Deep understanding of digital channels, social media, websites, CRM systems and marketing integration
• Development of digital concepts and their execution; basic knowledge in performance marketing
• Experience in designing and conducting trainings/workshops/advanced education; strong interface workNetworking, interdisciplinary teamwork; curiosity about technological innovations
• Leadership across departments/sites; change management with empathy
• Strong presentation and moderation skills; capable of communicating visionary ideas and inspiring others to think beyond the conventional

Values

Innovative, pragmatic, curious, collaborative, customer-oriented

We work in a hybrid model, working in the agency from Monday to Wednesday in Düsseldorf. We look forward to your application, including your salary expectation and availability, and to possibly welcoming you aboard our team soon!