Senior Marketing Manager

Ecolab Monheim, North Rhine-Westphalia, Germany

Overview

Senior Marketing Manager (f/m/d) for our Institutional Division. This role is tailored for a visionary manager eager to shape the marketing strategies for a diverse clientele, including full-service restaurants, catering businesses, the lodging industry, long-term care homes, multi-service providers, and marine businesses. In this position, you will own the marketing activities for Germany and lead a dedicated team to drive marketing activities across the Central & CEE region, ensuring alignment with business priorities and empowering local market execution.

Join us in driving excellence and innovation within these key segments as we continue to elevate our customer experience.

Join us at Ecolab, where your work will have a meaningful impact on public health and the environment, and you’ll be part of a global team that’s making the world cleaner, safer, and healthier.

Role Responsibilities

• Market Strategy Expertise & Growth: Develop and execute marketing strategies tailored to the Central & CEE market, ensuring alignment with European strategies and local priorities. Develop the marketing plan for the perimeter consistently with strategies and priorities by segment. Support and improve topline growth plans and help set and achieve strategic goals related to agreed metrics.
• Marketing Executional Excellence & Communication Focus: Drive marketing communication efforts to enhance brand perception and customer engagement. Own the creation and execution of a comprehensive marketing and communication plan that resonates with the Central & CEE market, while aligning the local Sales organization on the country marketing plan execution.
• Innovation and Project Oversight: Oversee the launch and implementation of innovations, ensuring alignment with the company’s strategic goals. Collaborate with Category & Segment and TechServ & Training to execute innovation launches and achieve country targets on innovation sales.
• Sustainability Ambassador: Serve as an ambassador in sustainability, integrating sustainable practices into marketing strategies and communications, and promoting Ecolab’s commitment to environmental stewardship.
• Customer Engagement: Build and maintain strong customer and sales relationships, capture relevant insights to inform marketing strategies and initiatives. Support Sales and the local leadership in new business development initiatives.
• Ownership and Accountability: Become a strategic partner to the Divisional Manager, demonstrating accountability and reliability in pursuing goals.

Your Profile (Qualifications)

• Bachelor’s degree with more than eight years of professional experience, or master’s degree with seven to eight years of experience.
• Strong expertise in developing marketing strategies and communication plans, with a focus on sustainability. Experience with digital marketing, including social media and content marketing.
• Expertise in marketing for numerous products, categories or programs that are complex in scope and size; experience in leading a team and driving overall strategy; ability to quickly gain a comprehensive understanding of the market and translate that knowledge into actionable strategies.
• High competence in project management, with the ability to oversee multiple initiatives.
• Excellent interpersonal skills, assertive communication, and the ability to influence and drive the organization.
• Effective time management and ability to multitask; well-structured and organized approach to work.
• German and English languages are required; additional languages are beneficial.

Company & Culture

Ecolab is committed to fair and equal treatment of associates and applicants and to equal opportunity in employment. We recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance in all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement. Ecolab will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, or disability.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Chemical Manufacturing

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