(Senior) Growth Marketing Manager

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About the Company

Tanso Technologies is a software company based in Munich that offers a climate intelligence suite to industrial companies, with its solution for Corporate Carbon Footprint (CCF), Product Carbon Footprint (PCF), and ESG management for ESRS compliance. Tanso’s solution is supported by the European Innovation Council (EIC), as well as notable VC funds like Capnamic, UVC Partners, and Picus Capital, and is used by leading German industrial companies.

Responsibilities

• Develop and execute a holistic growth strategy that aligns with each stage of the buyer journey and reflects the information interests of our B2B target group.
• Create, manage, and continuously optimize high-quality conversion points (e.g., landing pages, ad campaigns, newsletter sponsorships) to boost visibility and generate qualified leads.
• Optimize website for SEO, LLM discoverability, and conversions.
• Conduct in-depth keyword research and competitor analyses to identify growth opportunities and inform strategic priorities.
• Support PPC campaigns (Google Ads, Microsoft Ads, LinkedIn Ads) to generate high-intent leads and complement organic performance.
• Partner with sales on ABM campaigns to engage and convert target accounts.
• Build and refine lead scoring and nurture campaigns to ensure timely, efficient handover of qualified leads to sales.
• Set up clear performance tracking to monitor campaign performance across key metrics like SQLs, opportunities, and conversion rates.
• Own and optimize growth marketing budget to maximize ROI.
• Analyze performance data and derive actionable insights to continuously improve our growth strategy and optimize user engagement.
• Collaborate with internal and external partners (e.g., developers, freelancers, agencies) to implement technical SEO, CRO, LLM & SEA improvements.
• Work cross-functionally with sales to ensure relevant messaging and alignment across growth formats and channels.
• Take ownership of timelines, stakeholder coordination, and campaign planning cycles to ensure consistent and strategic execution.
• Share performance updates, learnings, and strategic adjustments in a clear and structured manner with relevant stakeholders.

Qualifications

• Experience in a fast-paced B2B SaaS start‑up or scale‑up.
• Ability to balance hands‑on execution and strategic thinking.
• Proficiency with CRM (ideally HubSpot) and CMS (ideally WordPress) platforms, SEO, CRO, and LLM optimization.
• Willingness to live or relocate to Munich; pre‑existing work permit for the EU.
• English language proficiency at level C1 or higher.
• German language proficiency at level C2.

Location

Munich, Germany