F&B Brand Portfolio Lead

Gender; Doha; On-site; QAR 300,000 - 420,000; Full time

Job summary

QC+ invites a Senior Brand Manager for its F&B Hospitality Portfolio to lead strategic and operational marketing across Jiwan, IDAM, Raseef Regag, Desert Rose and new concepts. You will shape brand positioning, planning, and performance against growth targets.

You will directly lead the Marketing Specialist, collaborate with chefs and operations, and steward budgets while driving cross-brand campaigns and calendar alignment.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7–10 years in brand management, preferably in hospitality or F&B.
• Proven experience managing multi-brand portfolios.
• Strong campaign development, performance tracking and planning skills.

Responsibilities

• Define and refine positioning and value proposition for each F&B brand.
• Develop annual and quarterly marketing strategies aligned with priorities.
• Build and manage an integrated portfolio marketing calendar across brands.
• Identify cross-brand synergies and shared audience opportunities.
• Ensure brand standards and visual identity across touchpoints.
• Own marketing performance with KPIs linked to demand and growth.
• Lead integrated campaign planning across launches and partnerships.
• Coordinate with Shared Services (Social, PR, Digital, Content).
• Review and approve assets to ensure strategic consistency.
• Own portfolio marketing budget and reporting.

Skills

Brand management

Hospitality experience

Campaign development

Leadership

Budget stewardship

Agency management

Stakeholder management

Mentoring

GCC/Middle East experience

Multi-brand portfolio

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

QC+ invites a Senior Brand Manager for its F&B Hospitality Portfolio to lead strategic and operational marketing across Jiwan, IDAM, Raseef Regag, Desert Rose and new concepts. You will shape brand positioning, planning, and performance against growth targets.

You will directly lead the Marketing Specialist, collaborate with chefs and operations, and steward budgets while driving cross-brand campaigns and calendar alignment.