Sales Coverage & Coverage Model – Business Analyst

KPMG LLC; Doha; On-site; QAR 180,000 - 240,000; Full time

Job summary

KPMG LLC in Doha seeks a Sales Coverage & Coverage Model – Business Analyst to design, implement and optimize enterprise-wide coverage structures. You will document requirements, define target operating models and enable collaboration across Coverage RM Product and subsidiary teams.

The role focuses on improving client coverage effectiveness, increasing cross-sell opportunities and strengthening One-Bank client management.

Qualifications

• 7-10 years of experience in Banking Coverage, Business Analysis, Strategy or Transformation roles.
• Experience supporting operating model, sales effectiveness or organizational transformation initiatives.
• Exposure to Corporate Banking, Institutional Banking, or Transaction Banking environments preferred.
• Strong analytical and stakeholder management skills.
• Advanced presentation and communication skills.

Responsibilities

• Assess existing coverage models, client ownership structures and sales processes.
• Document business requirements; develop epics, user stories, and acceptance criteria in JIRA.
• Design target coverage models, governance structures and engagement frameworks.
• Develop process maps and operating model documentation.
• Coordinate with coverage teams and support functions; validate requirements throughout the project.
• Develop coverage analytics and dashboards; monitor KPI design and performance.

Skills

Analytical skills

Stakeholder management

Presentation skills

Communication skills

Tools

JIRA

MS Office Suite

MS Visio

Figma

Job description

Sales Coverage & Coverage Model – Business Analyst

Contract Duration 5-Year Fixed-Term Contract

Role Purpose

Support the design, implementation and optimization of the bank's enterprise-wide sales coverage model. The role focuses on analyzing current coverage structures, documenting business requirements, defining target operating models and enabling effective collaboration between Coverage RM Product and subsidiary teams.

The Business Analyst will support initiatives aimed at improving client coverage effectiveness, increasing cross-sell opportunities and strengthening the One-Bank client management approach.

Business Domain & Exposure

• Client Coverage & Relationship Management
• Corporate & Institutional Banking
• GTB GSF GM GAM and FAM
• Sales Governance & Operating Models
• Client Segmentation & Coverage Frameworks
• Revenue Optimization & Cross-Sell
• Organizational Transformation
• Business Process Design
• Subsidiary Integration

Key Responsibilities

Business Analysis & Current State Assessment

• Assess existing coverage models client ownership structures and sales processes
• Identify gaps inefficiencies and opportunities for improvement
• Analyze client portfolios coverage allocation and revenue contribution

Requirements Gathering & Operating Model Design

• Gather and document business requirements from Coverage RM Product and subsidiary stakeholders
• Develop requirements into epics user stories and acceptance criteria in JIRA or similar tools
• Support design of target coverage models governance structures and engagement frameworks
• Develop process maps operating model documentation and functional requirements

Cross-Functional Coordination

• Act as liaison between business lines coverage teams and support functions
• Support workshops and stakeholder alignment sessions
• Ensure business requirements are translated into practical operating model solutions
• Validate the requirements through out the project lifecycle

Tools

• JIRA
• MS Office Suite
• MS Visio
• Figma

Data Analytics & Reporting

• Develop coverage analytics and performance dashboards
• Analyze wallet share client penetration cross-sell performance and coverage effectiveness
• Support KPI design and performance tracking
• Support data mapping and lead the data mapping activities
• Understand the Wholesales banking data flows and data architecture

Transformation & Implementation Support

• Support rollout of new coverage models and governance structures
• Assist in change management communications and training activities
• Track implementation progress and benefit realization

Experience & Profile

Experience

• 7-10 years of experience in Banking Coverage Business Analysis Strategy or Transformation roles
• Experience supporting operating model sales effectiveness or organizational transformation initiatives
• Exposure to Corporate Banking Institutional Banking or Transaction Banking environments preferred

Profile

• Strong understanding of banking coverage models and client management frameworks
• Knowledge of GTB GSF GM GAM and FAM products and business models
• Experience in business analysis process mapping and operating model design
• Strong analytical and stakeholder management skills
• Experience in transformation governance and performance management initiatives
• Advanced presentation and communication skills with the ability to engage multiple stakeholder groups