About the role Own performance marketing and CRM to drive app and website sales. Plan, launch, and measure campaigns across push, email, SMS, WhatsApp, and paid channels. This Job Position is not directly for Al Waha this is for one of our sister concerns.
Key responsibilities
- Manage Klaviyo: build flows, segments, popups, data integrations, and email/SMS/WhatsApp campaigns.
- Build ultra-segmented audiences (language, gender, purchase intent, behavior, retention stage, and more).
- Plan and send highly targeted push notifications and multi-channel campaigns in English and Arabic.
- Measure retention, customer gain points, and drop-off points. Use the data to explain why customers buy or leave.
- Turn retention and behavioral data into ultra-segmented campaigns and segments.
- Run product, seasonal, and acquisition campaigns. Set offers, codes, and minimum order rules.
- Track attribution and events (AppsFlyer, Meta, Snapchat or equivalent). Work with tech on CAPI, SDK, and webhooks.
- Report on campaign performance: conversion rates, top/worst pushes, revenue impact, and retention impact.
- Coordinate with content team on creatives for app, social, and ads.
- Maintain promotions calendar and support commercial team on live offers.
Requirements
- 3+ years in performance marketing or CRM for e-commerce or app business.
- Must have hands-on Klaviyo experience (flows, segments, campaigns, data sync).
- Must be multilingual (strong English and Arabic).
- Strong data experience: measuring retention, identifying where customers are gained and dropped, and understanding the reasons.
- Proven ability to turn retention and behavioral data into ultra segmented segments and campaigns.
- Experience with mobile push, SMS, and WhatsApp marketing.
- Experience with attribution tools (Apps Flyer, Meta, Snap) and basic event tracking.
- Comfortable working with tech and content teams on integrations and creatives.