Marketing Manager — Fashion E-commerce

Arkan Marketing Services; Doha; On-site; QAR 120,000 - 180,000; Full time

Job summary

Arkan Marketing Services in Doha is seeking an experienced Marketing Manager to lead marketing for a fashion e-commerce business. You will own strategy, brand development, customer acquisition, and performance, turning business challenges into clear plans and measurable improvements.

The role requires strong commercial sense, creative judgment, hands-on leadership, and the ability to work across channels, manage budgets, and deliver growth through data-driven decision making.

Qualifications

• Experience owning marketing strategy for fashion e-commerce, brands, footwear, accessories or jewellery.
• Broad expertise across commercial marketing, brand development, digital marketing, content strategy and customer acquisition.
• Proven ability to build and implement marketing plans, manage budgets and lead activity across multiple channels.
• Strong understanding of customer segmentation, positioning, competitor analysis and the customer journey.
• Strong commercial and analytical skills, including interpreting revenue, margins, CAC, conversion and retention data.
• Practical experience with paid advertising, organic social media, influencer marketing, CRM and marketing automation.
• Ability to use analytics platforms, advertising dashboards and Excel/Sheets to investigate performance and support decisions.
• Strong creative judgment, fashion awareness, storytelling and copywriting skills.
• Arabic content and copywriting skills are required, alongside strong English communication.

Responsibilities

• Assess business performance and customer behavior to identify growth opportunities and priorities.
• Develop and execute an integrated marketing strategy with objectives, budgets, timelines and metrics.
• Research customers, competitors and market developments to guide marketing decisions.
• Define and develop the brand’s positioning, value proposition, messaging, visual direction and tone of voice.
• Translate objectives into marketing initiatives that increase demand and support sales growth.
• Lead customer acquisition and retention across social media, paid ads, content, influencer partnerships, email and WhatsApp.
• Develop product and category marketing strategies using demand, trends and profitability insights.
• Lead creative development and content strategy, turning business objectives into briefs and concepts.
• Direct and develop the marketing team, set quality standards, and oversee execution from planning through delivery.
• Plan and manage marketing budgets, evaluate channel effectiveness, and allocate resources based on evidence.
• Analyze sales, CAC, conversion, retention and marketing ROI; implement corrective actions.
• Build a testing/improvement process for audiences, messaging, formats and channels.
• Manage external agencies, creators and suppliers with clear deliverables and value.
• Present concise performance reviews, recommendations and priorities to management.

Skills

Marketing strategy

Brand development

Customer acquisition

Budget management

Analytical skills

Copywriting

Job description

Arkan Marketing Services is looking for an experienced, hands-on Marketing Manager to lead marketing for a fashion e-commerce business.

You will take ownership of marketing strategy, brand development, customer acquisition, and marketing performance. We are looking for someone who combines commercial understanding with strong creative judgement and can turn business challenges into clear plans, effective execution and measurable improvement.

Key Responsibilities

• Assess business performance, existing marketing activity and customer behaviour to identify growth opportunities, weaknesses and priorities.
• Develop and execute an integrated marketing strategy with clear objectives, budgets, timelines and performance measures.
• Research customers, competitors and market developments to strengthen positioning, identify opportunities and guide marketing decisions.
• Define and develop the brand’s positioning, value proposition, messaging, visual direction and tone of voice.
• Translate commercial objectives into marketing initiatives that increase qualified demand, strengthen customer trust and support sales growth.
• Lead customer acquisition and retention initiatives across social media, paid advertising, content, influencer partnerships, email and WhatsApp.
• Develop product and category marketing strategies using customer demand, sales trends, profitability and competitive insights.
• Lead creative development and content strategy, turning business objectives into compelling concepts, storytelling and clear briefs.
• Direct and develop the marketing team, establish quality standards and take responsibility for execution from planning through delivery.
• Plan and manage marketing budgets, evaluate channel effectiveness and recommend resource allocation based on evidence.
• Analyse sales, customer acquisition costs, conversion, repeat purchases and marketing returns; investigate changes and implement corrective actions.
• Build a practical testing and improvement process for audiences, messages, creative formats and marketing channels.
• Manage external agencies, creators and suppliers where required, ensuring clear deliverables, quality and value.
• Present management with concise performance reviews, recommendations, priorities and decisions requiring approval.

Qualifications

• Demonstrated experience owning marketing strategy and execution within fashion e-commerce, fashion brands, footwear, accessories or jewellery.
• Broad expertise across commercial marketing, brand development, digital marketing, content strategy and customer acquisition.
• Proven ability to build and implement marketing plans, manage budgets and lead activity across multiple channels.
• Strong understanding of customer segmentation, positioning, competitor analysis and the customer journey.
• Strong commercial and analytical skills, including the ability to interpret revenue, margins, acquisition costs, conversion and retention data.
• Practical experience with paid advertising, organic social media, influencer marketing, CRM and marketing automation.
• Ability to use analytics platforms, advertising dashboards and Excel or Google Sheets to investigate performance and support decisions.
• Strong creative judgement, fashion awareness, storytelling and copywriting skills.
• Arabic content and copywriting skills are required, alongside strong English communication.
• Experience leading teams, managing external resources and delivering work against deadlines and budgets.
• A portfolio and case studies demonstrating your own strategic decisions, execution and measurable business results.
• Comfortable working hands-on in a small business, taking initiative and solving problems independently.
• Available to join immediately.