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OFTI, a private equity-backed group, seeks a Manager, Channel & Market Execution (Consultant) to lead channel strategy and execution across Qatar, Oman, Tunisia, Maldives and future markets. You will drive GTM playbooks for product launches and campaigns, assess channel performance, and provide data-driven recommendations to sustain growth.
Lead liaison between OFTI Commercial and local teams, ensuring strategy is well-contextualized and resourced for market-level execution.
Industry Information Technology and Services
Serve as the central SME for channel strategy and execution excellence; while local teams maintain primary market
ownership, this role provides the specialized expertise, standardized playbooks, and strategic "second opinion" to ensure
regional consistency.
Design and execute Go-To-Market (GTM) playbooks for product launches and commercial campaigns across Qatar, Oman,
Tunisia, Maldives and future markets — tailoring strategy to each market's unique channel mix and competitive dynamics.
Conduct ongoing channel performance gap analysis — diagnosing underperformance in physical distribution (agent
networks, retail points) and proposing data-backed corrective actions.
Define and monitor partner telecom’s channel KPIs including agent productivity, digital acquisition cost, conversion rates,
and distribution partner revenue contribution — producing regular performance reports for the stakeholders
Develop and maintain a competitive intelligence framework — tracking competitor pricing, channel strategies, and
promotional activity across all OFTI markets and publishing regular briefings to inform commercial decisions.
Act as the primary liaison between the OFTI Commercial team and local country commercial teams, ensuring OFTI strategy
is correctly contextualized, resourced, and executed at market level.
Manage and optimize distribution partner relationships — benchmarking agent commission structures, onboarding
processes, and exclusivity arrangements against market standards across all three geographies.
Produce regular Market Health Reports, aggregating channel and commercial performance data across all markets and
delivering clear, prioritized recommendations for OFTI-level intervention.
Design and implement data-driven frameworks to track the performance of on-ground activities—prioritizing "Quality of
Sales" and conversion efficiency KPIs to ensure all commercial interventions deliver high-value, transacting customers.
Experience: 5–8 years in GTM strategy, channel
management, or business development within Fintech,
Telecoms, or consumer financial services — preferably
with MENA market exposure.
Demonstrated experience managing
both physical distribution networks (agent and retail
channels) and digital acquisition funnels simultaneously,
with a results-oriented approach to channel optimization.
Education: Bachelor's degree in Business, Marketing,
Economics, or a related discipline. MBA or equivalent
postgraduate qualification is a strong plus.
Proven ability to build and manage
external commercial partnerships — agents, distribution
partners, and B2B relationships — across geographically
Leading Private Equity Business Sector - Qatar, Doha