Head of Marketing -Social Media (Qatari Only)

Lusail International Circuit; Doha; Vor Ort; QAR 350.000 - 650.000; Vollzeit

Zusammenfassung

Lusail International Circuit is seeking a dynamic Head of Marketing to lead our digital and social media strategy for world-class motorsport events. You will drive audience growth, engagement, and commercial performance across all channels, overseeing paid campaigns, analytics, reporting, and budget management to ensure every effort delivers measurable ROI.

You will collaborate with internal teams and agencies to deliver high-impact campaigns for Formula 1, MotoGP, and WEC, while building a

Qualifikationen

• Proven leadership of social media and digital marketing
• Strong knowledge of paid media, analytics, and reporting tools
• Experience managing marketing budgets and optimizing campaigns

Aufgaben

• Lead and grow all social media channels (Instagram, Facebook, LinkedIn, X, TikTok, YouTube).
• Develop and execute paid and organic campaigns to boost brand awareness and ticket sales.
• Manage budgets, media spend, and campaign performance for ROI.
• Monitor KPIs using analytics and reporting tools; provide actionable insights.
• Oversee content planning, scheduling, publishing, and community management.
• Collaborate with internal teams, agencies, and partners on campaigns and promotions.
• Drive audience acquisition, CRM initiatives, and data-led marketing strategies.
• Support promotion of major events (F1, MotoGP, WEC) with innovative digital campaigns.

Kenntnisse

Social media leadership

Paid media

Analytics & reporting

Budget management

Stakeholder management

Team leadership

Sports/events marketing

Ausbildung

Bachelor's in Marketing/Business

Tools

Google Analytics

Social media tools (Hootsuite/Sprout)

Jobbeschreibung

Head of Marketing & Activations (Qatari Only)

Overview

We’re looking for a dynamic Head of Marketing to lead our digital and social media strategy, driving audience growth, engagement, and commercial performance across our world-class events. This role will oversee all social media platforms, paid campaigns, marketing analytics, reporting, and budget management, ensuring every campaign delivers measurable results and maximum ROI.

Key Responsibilities

• Lead and grow all social media channels, including Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
• Develop and execute engaging paid and organic campaigns that increase brand awareness, ticket sales, and audience engagement.
• Manage marketing budgets, media spend, and campaign performance to maximize ROI.
• Monitor KPIs and campaign results using analytics and reporting tools, providing actionable insights and recommendations.
• Oversee content planning, scheduling, publishing, and community management across all platforms.
• Collaborate with internal teams, agencies, and partners to deliver impactful marketing campaigns and event promotions.
• Drive audience acquisition, CRM initiatives, and data-led marketing strategies.
• Support the promotion of major events, including Formula 1, MotoGP, and WEC, through innovative digital campaigns.

What We're Looking For

• Proven experience in social media and digital marketing leadership.
• Strong knowledge of paid media, social media platforms, analytics, and reporting tools.
• Experience managing marketing budgets and optimizing campaign performance.
• Data-driven mindset with the ability to translate insights into effective strategies.
• Strong stakeholder management and team leadership skills.
• Experience in sports, entertainment, events, or destination marketing is an advantage.
• Passion for creating engaging content and delivering exceptional audience experiences.

Why Join Us?

This is an exciting opportunity to lead the marketing strategy behind some of the region’s most prestigious motorsport and live events, driving global audience engagement through innovative, data-driven campaigns.

Priority will be given to Qatari nationals and children of Qatari mothers.