Head of Marketing -Social Media (Qatari Only)

Maseera; Doha; On-site; QAR 400,000 - 700,000; Full time

Job summary

Maseera in Qatar is seeking a dynamic Head of Marketing to lead our social media strategy across major events and campaigns. You will drive audience growth, engagement, and commercial performance while overseeing paid and organic channels.

The role manages content, analytics, budgets, and cross-functional teams to deliver measurable ROI on campaigns for high-profile events such as Formula 1, MotoGP, and WEC, with a strong emphasis on data-led decisions.

Responsibilities

• Lead and grow all social media channels, including Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
• Develop and execute engaging paid and organic campaigns that increase brand awareness, ticket sales, and audience engagement.
• Manage marketing budgets, media spend, and campaign performance to maximize ROI.
• Monitor KPIs and campaign results using analytics and reporting tools, providing actionable insights and recommendations.
• Oversee content planning, scheduling, publishing, and community management across all platforms.
• Collaborate with internal teams, agencies, and partners to deliver impactful marketing campaigns and event promotions.
• Drive audience acquisition, CRM initiatives, and data-led marketing strategies.
• Support the promotion of major events, including Formula 1, MotoGP, and WEC, through innovative digital campaigns.

Job description

Head of Marketing -Social Media (Qatari Only)

Head of Marketing -Social Media (Qatari Only)

Overview

We’re looking for a dynamic Head of Marketing to lead our digital and social media strategy, driving audience growth, engagement, and commercial performance across our world-class events. This role will oversee all social media platforms, paid campaigns, marketing analytics, reporting, and budget management, ensuring every campaign delivers measurable results and maximum ROI.

Key Responsibilities

• Lead and grow all social media channels, including Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
• Develop and execute engaging paid and organic campaigns that increase brand awareness, ticket sales, and audience engagement.
• Manage marketing budgets, media spend, and campaign performance to maximize ROI.
• Monitor KPIs and campaign results using analytics and reporting tools, providing actionable insights and recommendations.
• Oversee content planning, scheduling, publishing, and community management across all platforms.
• Collaborate with internal teams, agencies, and partners to deliver impactful marketing campaigns and event promotions.
• Drive audience acquisition, CRM initiatives, and data-led marketing strategies.
• Support the promotion of major events, including Formula 1, MotoGP, and WEC, through innovative digital campaigns.