Sr. Specialist Marcom

talabat; Doha; On-site; QAR 180,000 - 300,000; Full time

Job summary

Talabat in Qatar is seeking a passionate Sr. Specialist Marcom to lead planning and development of marketing campaigns that drive customer acquisitions and retention.

You will oversee end-to-end 360-degree campaigns, CRM promotions, and ensure alignment across creative, media, and product teams. This role focuses on elevating the brand image, managing social media responses, and coordinating on-ground activations and CSR/PR materials, reporting on campaign performance to the Marketing Manager.

Qualifications

• Minimum 5 years of experience in consumer marketing, e-commerce, online services, or related experience with a proven record of delivering work with measurable results.
• Strong project management and stakeholder management skills.
• Analytical mindset with strong attention to detail and swift execution
• Ownership Skills: a highly motivated and proactive individual. Willing to roll up their sleeves and go the extra mile to drive results.
• Experience in campaign management, preferably CRM / CVM in an e-commerce company.
• Ability to establish priorities and communicate expectations, working with others to push projects to completion.

Responsibilities

• Handles the execution of the 360 brand campaigns and ensures that all the required teams are fully aligned on all the deliverables to be done to meet deadlines.
• Responsible for polishing the brand image in its different angles through communication: Riders, Brand tone, brand offering and character... etc
• Facilitating & ensuring proper execution of all the campaign requirements, while continuously monitoring the campaign performance & exposure.
• Also, must take the necessary steps to ensure the campaign reaches the maximum exposure and performance while its running.
• Handles media planning of all 360 campaigns to ensure balanced exposure with high impact to achieve the campaign objective.
• Maintains constant taps on brand KPIs and sets the strategy/next steps to maintain them all on high scoring levels.
• Ensures timely post campaign performance reports are with the marketing manager, enclosed with proper readings, strategy and next steps.
• Ensure there’s a good inventory of giveaways and branding material for vendors and marketing activations.
• Supporting with the planning of all CSR/PR related communication material.
• Supervise the brand responses on social media & ensure all inquiries and complaints are attended to by the addressable teams in a timely manner.
• Sets up a brainstorming session to continuously share engaging content that reflects the brand image and character.
• Supervises the Social media coordinator and ensures that all his/her outputs match the quality standards when it comes to social media moderation, content creation and briefings.
• Is the secondary POC for Macro influencers and handles the major complaints and feedback that is received with the required teams.
• Weekly social media monitoring of the competitors’ & the brand’s performance.
• Planning all brand-related performance marketing campaigns and submitting briefs in a timely manner to ensure smooth operations.
• Handles the on-ground activations with all the hired suppliers to ensure everything is delivered as agreed with the marketing manager, handles the invitation management (prepares, delivers and secures RSVP), prepares event branding and set up, prepares and sets up the giveaways and supports the overall event agenda.
• Continuously keeps the taps on important local events to push on brand presence during the important ones.
• Takes charge of event branding and communication whenever an event is planned.
• Responsible for double-checking the price offers shared by the vendors to control cost and quality.
• Responsible for ensuring proper financial documentation of invoices, PQs and supporting reports received.

Skills

Consumer marketing

Campaign management

CRM / CVM

Project management

Stakeholder management

Job description

Talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

We’re looking for a passionate, creative and results-driven Sr. Specialist Marcom to support the marketing strategy and growth campaign development for Qatar. In this role, you will be responsible for planning & developing marketing campaigns that drive customer acquisitions and improve customer retention. You will also be leading the execution and go-to-market of 360-degree campaigns as well as targeted CRM promotions.

• Handles the execution of the 360 brand campaigns and ensures that all the required teams are fully aligned on all the deliverables to be done to meet deadlines.
• Responsible for polishing the brand image in its different angles through communication: Riders, Brand tone, brand offering and character... etc
• Facilitating & ensuring proper execution of all the campaign requirements, while continuously monitoring the campaign performance & exposure. Also, must take the necessary steps to ensure the campaign reaches the maximum exposure and performance while its running.
• Handles media planning of all 360 campaigns to ensure balanced exposure with high impact to achieve the campaign objective.
• Maintains constant taps on brand KPIs and sets the strategy/next steps to maintain them all on high scoring levels.
• Ensures timely post campaign performance reports are with the marketing manager, enclosed with proper readings, strategy and next steps.
• Ensure there’s a good inventory of giveaways and branding material for vendors and marketing activations.
• Supporting with the planning of all CSR/PR related communication material.
• Supervise the brand responses on social media & ensure all inquiries and complaints are attended to by the addressable teams in a timely manner.
• Sets up a brainstorming session to continuously share engaging content that reflects the brand image and character.
• Supervises the Social media coordinator and ensures that all his/her outputs match the quality standards when it comes to social media moderation, content creation and briefings.
• Is the secondary POC for Macro influencers and handles the major complaints and feedback that is received with the required teams.
• Weekly social media monitoring of the competitors’ & the brand’s performance.
• Planning all brand-related performance marketing campaigns and submitting briefs in a timely manner to ensure smooth operations.
• Handles the on-ground activations with all the hired suppliers to ensure everything is delivered as agreed with the marketing manager, handles the invitation management (prepares, delivers and secures RSVP), prepares event branding and set up, prepares and sets up the giveaways and supports the overall event agenda.
• Continuously keeps the taps on important local events to push on brand presence during the important ones.
• Takes charge of event branding and communication whenever an event is planned.
• Responsible for double-checking the price offers shared by the vendors to control cost and quality.
• Responsible for ensuring proper financial documentation of invoices, PQs and supporting reports received.

Qualifications

• Minimum 5 years of experience in consumer marketing, e-commerce, online services, or related experience with a proven record of delivering work with measurable results.
• Strong project management and stakeholder management skills.
• Analytical mindset with strong attention to detail and swift execution
• Ownership Skills: a highly motivated and proactive individual. Willing to roll up their sleeves and go the extra mile to drive results.
• Experience in campaign management, preferably CRM / CVM in an e-commerce company.
• Ability to establish priorities and communicate expectations, working with others to push projects to completion.