CRM Reactivation Lead | Data-Driven Lifecycle Growth

Snoonu; Lusail; On-site; QAR 120,000 - 180,000; Full time

Benefits offered by this job

Global team experience

Learning budget & courses

Autonomy & ownership

Flexible time off

Agile culture

Job summary

Snoonu is seeking a CRM Lead to own end-to-end reactivation strategies across multiple verticals, designing proactive journeys that revive inactive customers and sustain order activity. You will partner with Product, BI, Engineering, Growth, Corporate, and Loyalty teams to deliver scalable, financially sustainable outcomes.

Your role combines data-driven experimentation with hands-on execution, leveraging Braze to craft personalized, multi-channel campaigns and to optimize activation,

Qualifications

• 3+ years of experience in CRM, lifecycle marketing, retention, reactivation, customer engagement, or growth marketing.
• Strong SQL skills are mandatory.
• Deep hands-on expertise in Braze, including canvases, segmentation, event-triggered campaigns, personalization, experimentation, and multi-channel orchestration.
• Strong understanding of customer lifecycle management, behavioral segmentation, inactivity stages, and churn signals.

Responsibilities

• Own Snoonu's CRM reactivation strategy across declining, inactive, dormant, and churned customer segments.
• Define differentiated recovery journeys based on inactivity duration, historical value, order frequency, vertical usage, engagement, and promotional dependency.
• Design and continuously optimize journeys that move customers from inactivity back into sustained active behavior.
• Develop reactivation strategies at both platform and vertical level across Food, Groceries, Marketplace, Pharmacy, Flowers, and future services.
• Identify early signals of declining activity and build preventive journeys before customers become fully inactive.
• Ensure reactivated customers receive appropriate follow-up journeys that help generate second and third orders after their return.
• Design, build, and manage automated reactivation journeys across push notifications, email, in-app messages, Content Cards, SMS, WhatsApp, and pop-ups using Braze.
• Lead structured experimentation across audiences, timing, cadence, messaging, channels, incentives, personalization, and journey sequencing.
• Define clear hypotheses, success metrics, control groups, and measurement periods for reactivation initiatives.
• Test promotional and non-promotional approaches to identify the most efficient recovery strategy for each customer segment
• Continuously optimize targeting, communication frequency, and incentive usage to improve results while reducing customer fatigue and unnecessary promotional spending.
• Share experiment results, learnings, and recommendations with stakeholders and leadership.
• Own reactivation KPIs including reactivation rate, time to reactivation, post-reactivation repeat order rate, cost per reactivated customer, and recovered customer value.

Skills

CRM

Lifecycle marketing

Retention

Reactivation

Customer engagement

Growth marketing

Braze

SQL

Cross-functional collaboration

Stakeholder management

Tools

Braze

Job description

Snoonu is seeking a CRM Lead to own end-to-end reactivation strategies across multiple verticals, designing proactive journeys that revive inactive customers and sustain order activity. You will partner with Product, BI, Engineering, Growth, Corporate, and Loyalty teams to deliver scalable, financially sustainable outcomes.

Your role combines data-driven experimentation with hands-on execution, leveraging Braze to craft personalized, multi-channel campaigns and to optimize activation,