Commercial Director

Dusit Thani Laguna Singapore; Doha; On-site; QAR 400,000 - 650,000; Full time

Job summary

Dusit Thani Laguna Singapore is seeking a Commercial Director to lead the hotel’s sales, distribution, and strategic partnerships in Doha. The role focuses on driving revenue, market share, and occupancy through expert leadership and data-driven decisions.

The ideal candidate brings a strong track record in hotel sales leadership, analytical thinking, and exceptional negotiation skills. A Bachelor’s in Business or Hospitality is required, with a Master’s preferred; extensive travel will be

Qualifications

• Bachelor's degree in Business, Hospitality Management, or related field; Master’s preferred.
• Demonstrated success in hotel sales and distribution with a leadership track record.
• Strong analytical and strategic thinking abilities; excellent communication and negotiation skills.
• Proficient in CRM software; deep knowledge of hotel market and industry trends.

Responsibilities

• Lead the sales team to meet revenue targets, occupancy goals, and market share.
• Conduct market analysis to identify trends, opportunities, and competitive positioning.
• Oversee distribution channels including OTAs, GDS, direct sales, and partnerships.
• Build and maintain relationships with corporate clients, travel companies, agencies, and industry bodies.
• Collaborate with revenue management to develop pricing strategies and promotions.
• Recruit, train, and mentor a high-performing sales team; set clear performance goals.
• Generate regular sales reports and forecasts for senior management.
• Collaborate with marketing, operations, and finance for cross-functional alignment.

Skills

Sales Leadership

Market Analysis

Distribution Strategy

Relationship Building

Revenue Management

Team Leadership

Data Reporting

Cross-functional Collaboration

Education

Bachelor's degree in Business or Hospitality

Master's degree preferred

Tools

CRM software

Job description

# Commercial DirectorSeptember 17, 2026Full TimeApply Now### Job DescriptionPRIMARY RESPONSIBILITIES:Sales Leadership • Develop and execute comprehensive sales strategies to achieve revenue targets, market share, and occupancy goals • Lead the sales team through providing mentorship, guidance, and motivation to achieve individual and collective performance objectives • Foster a culture of excellence, teamwork, and accountability within the sales departmentMarket Analysis and Strategy • Conduct thorough market analysis to identify emerging trends, competitive positioning, and potential growth opportunities • Collaborate with the marketing team to align sales strategies with the overall brand and marketing initiatives Distribution Optimisation • Oversee the management of all distribution channels, including Online travel agencies (OTAs), Global Distribution Systems (GDS), direct sales, and partnerships • Monitor channel performance, adjust pricing strategies, and negotiate contracts to maximise revenue and profitability Relationship Building • Cultivate relationships with key Corporate clients, Travel Management Company (TMC), Destination Management Company (DMC), Leisure Wholesalers, Travel Agencies, Tour Operators, Online Travel Agencies (OTA), Profesional Conference Organiser (PCO), Wedding Planners, Event Planners, National Tourism Organisations and other stakeholders to drive business and establish long-term partnerships • Represent the hotel at industry events, conferences, and networking opportunities to expand the hotel’s presence Revenue Management • Collaborate with the revenue management team to develop pricing strategies, packages, and promotions that elevate revenue and occupancy levels • Monitor competitors’ pricing and adjust strategies accordingly Team Management • Recruit, train, and develop a high-performing sales team, foster a culture of continuous learning and professional growth. • Set clear performance goals, conduct regular performance evaluations, and provide constructive feedback Reporting and Analysis • Generate regular sales reports, performance metrics, and forecasts for the senior management team • Utilise data-driven insights to make informed decisions and identify areas for improvementCollaboration • Collaborate with other department heads, including marketing, operations, and finance, to ensure seamless cross-functional alignment and execution of business strategies. Qualifications and Requirements • Bachelor’s degree in Business, Hospitality Management, or a related field. A Master’s degree is a plus. • Proven track record of success in hotel sales and distribution, with at least ten years of experience in a leadership role • Strong analytical and strategic thinking abilities • Excellent communication and negotiation skills • Proficiency in using sales and customer relationship management (CRM) software • In-depth knowledge of hotel market and industry trends • Demonstrated ability to build and maintain strong relationships with clients and partners • Flexibility to travel and attend industry events as required