Vice President, B2B Marketing & Demand Generation

Kudzu Interactive, Inc.; Portugal; Teletrabalho; EUR 128 000 - 155 000; Tempo integral

Resumo da oferta

A digital engagement solutions company based in the USA is seeking a Vice President of B2B Marketing & Demand Generation to drive innovative marketing strategies and lead demand generation initiatives. The ideal candidate will have a strong background in B2B marketing, experience with CRM tools, and a passion for growth. This is a remote role with a focus on aligning marketing efforts with sales to ensure success.

Serviços

15 PTO days in year one, 22 days after

401(k) with immediate eligibility

Tuition assistance and continuous learning support

Qualificações

• Proven experience in B2B demand generation strategy.
• Strong capabilities in campaign management and execution.
• Ability to analyze data and make informed decisions.

Responsabilidades

• Architect and execute comprehensive demand generation strategies.
• Launch high-impact digital campaigns and events.
• Oversee PR and media strategy to enhance brand visibility.

Conhecimentos

B2B Demand Strategy

Campaign Management

Content Creation

Data Analysis

Collaboration

Formação académica

Bachelor's degree in Marketing or related field

Ferramentas

CRM platforms like HubSpot, Marketo, Salesforce

Descrição da oferta de emprego

Vice President, B2B Marketing & Demand Generation

Vice President, B2B Marketing & Demand Generation
Location: Remote (U.S. based – West Coast California Candidates Preferred)

Ready to shape the future of digital ordering and guest engagement in the restaurant industry?
At Tillster, we’re powering the way brands like Baskin Robbins, Burger King, and Raising Cane's engage customers with commerce platforms that scale. We’re looking for a bold and strategic Vice President of B2B Marketing & Demand Generation to lead the charge in defining and executing a high-impact marketing and pipeline strategy.

🚀 What You’ll Own

B2B Demand Strategy & Execution

Architect and execute a full-funnel demand generation strategy—from awareness to pipeline acceleration.

Develop customer-centric programs that make Tillster’s value proposition impossible to ignore.

Drive lead generation, nurture, scoring, and conversion strategies laser-focused on ROI.

Campaigns with Purpose

Launch high-impact digital campaigns, events, and field marketing initiatives that generate buzz and deliver results.

Partner with sales, product, and leadership to build messaging that breaks through the noise.

Content & Thought Leadership

Tell our story through content that educates and inspires: white papers, case studies, videos, and more.

Establish Tillster as a go-to voice in the commerce platform space.

Systems & Tools

Own and optimize our marketing tech stack: CRM, automation tools, and analytics platforms.

Make data-informed decisions that scale impact.

Lead the sales development strategy and ensure seamless alignment between marketing and sales.

Empower SDRs with the right training, materials, and messaging to convert leads into pipeline.

Events, PR & Brand Building

Oversee PR and media strategy, and manage key agency relationships.

Lead Tillster’s presence at tradeshows, client summits, and industry events that drive awareness and demand.

A senior B2B marketing leader with deep demand gen chops.

A strategic thinker who can also roll up your sleeves and execute.

Experienced with CRM and marketing automation platforms—think HubSpot, Marketo, Salesforce, etc.

Confident in managing campaigns that resonate with QSR, hospitality, or enterprise tech audiences.

Collaborative, data-driven, and energized by growth. Someone that is going to make things happen!!!

🎁 What You’ll Get

Time Off: 15 PTO days in year one, 22 days after year one, plus 10 paid holidays

Retirement Plan: 401(k) with immediate eligibility

Growth: Tuition assistance, Udemy access, and continuous learning support

This is a high-impact role with visibility across the organization. If you’re ready to drive measurable marketing success and love building programs that scale—let’s talk.

👉 Local candidates strongly preferred.
No visa sponsorship available.
Principals only – no agencies or phone calls, please.

About Tillster

Headquartered in the USA, Tillster is the global leader in digital ordering and customer engagement solutions. For over a decade we have developed revolutionary self-service, ordering and payments solutions – for mobile, tablet, online, kiosk, call center, and more – creating personalized interactions based on consumer preferences, language, and currency. Our platform is compatible with 15+ unique POS systems, representing over 90% coverage in multi-unit restaurants. We offer one platform; one scalable, enterprise class solution – to create world-class digital engagement solutions.

Our mission and passion are one in the same: Empower restaurants and consumers to engage and transact anywhere, anytime, and from any device - one consumer at a time, one order at a time, billions of times over. In doing so, together we are transforming e-commerce in restaurants and make the till grow for Tillster and our customers.

Thriving at Tillster

As a member of Tillster, you will embody our core values:

• Put Customers First: Prioritize the needs and satisfaction of our customers in all decisions and actions appropriate to Tillster’s stage of development,, and stated goals.
• Collaborate: Work together effectively, leveraging diverse perspectives to achieve common goals.
• Innovate: Embrace creativity and pursue new ideas to drive progress and improvement.
• Operate from Data: Use strong critical thinking skills to make informed decisions based on accurate and relevant data.
• Drive Results: Focus on achieving tangible outcomes and delivering high performance.
• Own It: Take responsibility for your actions and the success of your work.
• Be Passionate and Have Fun: Bring enthusiasm to your work and enjoy the journey.

Making a Difference in the Tillster Way

Our business and product mission is to empower restaurants and consumers globally; by empowering, supporting, and nurturing the people who are part of the global Tillster team. We are committed to fostering an inclusive and diverse work environment where every team member is respected, empowered, and encouraged to grow. To make this a reality, Tillster is dedicated to embracing diversity in all forms and is proudly an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender identity, sexual orientation, age, family/parental status, marital status, veteran status, disability, or any other protected status.

Tillster cares about the safety of all our employees— even those we’ve yet to hire

RECRUITMENT FRAUD WARNING

We want to help you stay safe during your job search. Tillster will never:

• Require payment or fees
• Ask for sensitive PII before a formal job offer
• Collect information via email or phone (only through secure channels)
• Extend offers without in-person or virtual interviews

Red flags: All official communications come from @tillster.com addresses only
Suspicious activity? Report immediately to Tillster HR, Legal, or Cyber Security teams.