User Acquisition Manager

Air Apps; Lisboa; Presencial; EUR 42 000 - 64 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote-first

Apple hardware ecosystem for work

Flexible Paid Time Off (PTO)

Annual Bonus

Top-tier Health Insurance

Public Transportation Pass

Coverflex benefits package

Air Conference 2025 in Las Vegas

Resumo da oferta

Air Apps is a remote-first company seeking a User Acquisition Manager to lead performance marketing across paid search, social, and influencer channels. You will optimize spend, reduce CPA, and drive scalable user growth while aligning with product launches and promotions.

The role requires 4+ years of UA experience, proficiency with Apple Search Ads, Google Ads, Meta Ads, and analytics tools, and strong analytical and communication skills.

Qualificações

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (Apple Search Ads, Google Ads, Meta Ads, TikTok Ads) and analytics tools (Google Analytics, Adjust, Amplitude).
• Strong analytical, strategic thinking, and communication skills.

Responsabilidades

• Develop multi-channel user acquisition strategies across paid search, paid social, display, influencer marketing, and referrals.
• Set up, monitor, and optimize campaigns for ROI, managing budgets, bids, and targeting.
• Track CPI, CPA, LTV using analytics tools and provide actionable insights.
• Continuously test new channels, creatives, and messaging to drive growth.
• Collaborate with Product, Analytics, and Creative teams to align launches and promotions.

Conhecimentos

User acquisition

Performance marketing

Analytical thinking

Strategic planning

Communication

Budget management

Formação académica

Bachelor’s degree in Marketing, Business, or related field

Ferramentas

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adjust

Amplitude

Descrição da oferta de emprego

Air Apps is a remote-first company with over 50 employees worldwide, dedicated to building products that enrich people's lives. We develop high-quality utility and productivity apps, seamlessly combining Apple's simplicity with innovative solutions that make life easier.

Our portfolio includes top-ranked apps like Translate Now and Calculator Air, which are among the fastest-growing in their categories. With over 100 million downloads and more than 2 million ratings averaging 4.7 stars, we are committed to delivering exceptional experiences to our users.

The Role

As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.

Please note that this post serves the purpose of enhancing our talent pool while we prepare to launch the official job. As soon as it gets posted we will get in touch with you.

Responsibilities

• Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
• Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
• Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
• Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
• Strong analytical, strategic thinking, and communication skills.

What benefits are we offering?

• Remote-first approach with flexible working hours.
• Apple hardware ecosystem for work.
• Flexible Paid Time Off (PTO) to support work-life balance.
• Annual Bonus.
• Top-tier Health Insurance for peace of mind.
• Public Transportation Pass to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Air Conference 2025 in Las Vegas - an opportunity to meet the team, collaborate, and grow together.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.