User Acquisition Specialist

Air Apps; Lisboa; Presencial; EUR 45 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Apple hardware ecosystem

Annual Bonus

Health and Life Insurance

Transportation Budget

Coverflex benefits

Childcare support

Air Conference

Pension Fund

Urban Sports Club

Free meals

Resumo da oferta

Air Apps, founded in Lisbon and now with offices in Lisbon and San Francisco, seeks a User Acquisition Manager (Performance Marketing) to lead multi-channel growth efforts. You will optimize spend, improve CPI/CPA, and align user growth with business goals across paid and organic channels.

The role emphasizes data-driven decision making, collaboration with product and analytics teams, and ongoing experimentation to sustain growth. Join a fast-evolving AI-driven product focus.

Qualificações

• Bachelor’s degree in Marketing or related field is required.
• 4+ years of proven experience in user acquisition or performance marketing.
• Familiarity with major ad platforms and analytics tools and A/B testing.
• Strong analytical, strategic thinking, and communication skills.

Responsabilidades

• Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets and targeting.
• Track KPI metrics (CPI, CPA, LTV) and provide actionable insights to stakeholders.
• Continuously test new channels and creatives to drive growth.
• Collaborate with Product, Analytics, and Creative teams to support product launches and promotions.

Conhecimentos

User acquisition

Performance marketing

Analytics

A/B testing

Strategic thinking

Communication

Formação académica

Bachelor’s degree in Marketing or related field

Ferramentas

Apple Search Ads

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Adjust

Amplitude

Descrição da oferta de emprego

About Air Apps

At Air Apps, we believe in thinking bigger—and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018—and now with offices in both Lisbon and San Francisco—we’ve remained self-funded while reaching over 100 million downloads worldwide.
Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe.
Join us on this journey to redefine resource management—and change lives along the way.

The Role

As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels—including paid ads, affiliates, influencer campaigns, and organic growth strategies. By leveraging data-driven insights and performance marketing best practices, you will optimize marketing spend, minimize cost per acquisition, and ensure user growth aligns with business goals.
Please note that this post serves the purpose of enhancing our talent pool while we prepare to launch the official job. As soon as it gets posted we will get in touch with you.

Responsibilities

• Strategic Planning: Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Campaign Management: Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
• Analytics & Reporting: Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
• Experimentation: Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
• Cross-Functional Collaboration: Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
• Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
• Strong analytical, strategic thinking, and communication skills.

What benefits are we offering?

• Apple hardware ecosystem for work.
• Annual Bonus
• Top-tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long-term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.

Diversity & Inclusion

At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.

Application Disclaimer

At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.