Talent Branding Senior Specialist

Boston Consulting Group (BCG); Lisboa; Presencial; EUR 60 000 - 85 000; Tempo integral

Resumo da oferta

Boston Consulting Group is seeking an experienced Employer Branding Specialist to drive and execute engaging branding initiatives across BCG’s 20+ global businesses and functions. You’ll translate strategy into compelling content, campaigns and experiences that attract diverse talent while maintaining brand consistency.

Working closely with senior managers, you’ll own creative copy, visual storytelling, performance insights, and stakeholder alignment, delivering high-quality materials for

Qualificações

• 5–7 years in employer branding, recruitment marketing, communications, or related creative field.
• Proven copywriting, storytelling, and design experience across platforms.
• Ability to manage multiple complex projects and collaborate with regional/global partners.

Responsabilidades

• Strategic Execution: Deliver employer branding projects and materials across functions and regions.
• Creative Content Development: Write and design content for social media, career sites, presentations, emails, and videos.
• Visual Storytelling: Create assets reflecting BCG’s culture, people, and opportunities with branded consistency.
• Performance Insights: Track campaign results and translate data into actionable improvements.
• Stakeholder Management: Align initiatives with managers and regional/global teams.
• Employer Branding Support: Partner with EMESA TA teams to share materials and best practices.

Conhecimentos

Employer branding

Copywriting

Storytelling

Project management

Stakeholder management

Cross-regional collaboration

Analytical thinking

Creative problem solving

Slide design

Ferramentas

PowerPoint

Canva

Figma

Adobe Suite

CapCut

Descrição da oferta de emprego

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

This is an engaging, hands‑on role combining creativity, execution, and stakeholder influence. You’ll operate in a dynamic, matrixed environment, executing employer branding initiatives that attract and retain top diverse talent across BCG’s 20+ global businesses and functions.

We're looking for someone who can thrive in a fast‑paced, matrixed environment, balancing multiple priorities while keeping sight of what truly drives impact.

Working closely with the Talent Branding Senior Manager, you’ll contribute to the strategy and execution of key projects that align with key business priorities – highlighting what makes BCG a great place to work.

• Strategic Execution: Deliver employer branding projects and materials, which may include promoting individual roles, developing function or hub‑based campaigns, and supporting global employer branding initiatives.
• Creative Content Development: Write and design clear, compelling content for a variety of platforms, showcasing BCG’s culture, people, and opportunities. Tailor messaging by audience and function while maintaining brand consistency.
  • Examples include social media and career site content, branded presentations, email campaigns, videos, recruitment marketing materials, candidate messaging, and more.
• Visual Storytelling: Create visually engaging assets using tools like PowerPoint, Canva, Figma, CapCut, ChatGPT, etc. that reflect our brand voice, resonate with target audiences, and ensure design excellence and brand consistency.
• Performance Insights: Track and analyze campaign performance, report on results, and identifying insights to inform decisions.
• Stakeholder Management: Collaborate with manager and stakeholders to ensure initiatives are aligned and effectively executed.
• Employer Branding Support: Serve as a point of contact for local EMESA TA teams to receive inquiries and assist in sharing materials and best practices, receive requests and funnel to manager and align with them on prioritizing asks, and support delivery of internal regional/global trainings.

What You're Good At

• Critical thinking: Apply sound judgment to navigate ambiguity and connect day‑to‑day work to broader strategic goals and ensure alignment with line manager.
• Attention to Detail: Ensure accuracy, polish, and brand consistency in every deliverable.
• Growth mindset: Seek and embrace constructive feedback with openness and professionalism – using it to continuously refine creative, strategic, and professional skills.
• Strategic prioritization: Focus on high‑impact initiatives aligned with business goals and objectives.
• Independent ownership: Deliver high‑quality outcomes with minimal oversight.
• Adaptability under pressure: Stay organized and resourceful amid shifting priorities.
• Strong slide writing & design judgment: Combine clear communication with a sharp eye for storytelling and aesthetics.

What You’ll Bring

• Experience: 5–7 years in employer branding, recruitment marketing, communications, or a related creative field.
• Creative execution: Proven expertise in copywriting, storytelling, and design using PowerPoint, Canva, Figma, Adobe Suite, and video‑editing tools (e.g., CapCut or Premiere Pro).
• Copywriting excellence: Ability to craft concise, compelling messages tailored to diverse talent audiences and platforms.
• Project management: Demonstrated success managing multiple complex projects independently, meeting deadlines, and balancing competing priorities.
• Stakeholder management: Demonstrated ability to build trust with regional and global partners and support alignment towards shared outcomes.
• Cross‑regional experience: Adept at collaborating across global, matrixed teams, navigating complex structures, and driving progress in dynamic environments.
• Collaborative mindset: Comfortable working across virtual, global teams and adapting to different cultural contexts.
• Analytical approach: Ability to analyze campaign data, measure impact, and translate insights into actionable strategies.
• Creative problem solving: Proven experience developing innovative, effective solutions to branding and marketing challenges.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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