Senior Campaign Analytics & Data Strategy Lead

Infineon Technologies AG; Porto; Presencial; EUR 60 000 - 95 000; Tempo integral

Resumo da oferta

Infineon Technologies AG in Porto seeks a Staff Specialist Campaign Data Strategist to lead measurement, reporting strategy across channels and divisions, and partner with analytics and Data teams to turn data into action.

You will own dashboards, define KPI frameworks and governance, drive data quality and testing, and guide AI-enabled analytics adoption to optimize campaigns and business outcomes.

Qualificações

• Bridge business strategy, analytics, and technology teams within a matrix organization.
• Strong stakeholder management and communication skills.
• Around 5 years of experience in marketing analytics, campaign measurement, or data strategy.
• Deep understanding of B2B demand generation and sales funnel management.
• Experience defining KPIs, reporting frameworks, and measurement methodologies.
• Experience with Tableau or Power BI.
• Fluency in English (mandatory).

Responsabilidades

• Own and govern the Campaign Analytics measurement, tracking, and reporting strategy across channels, journeys, and divisions.
• Serve as the Business Owner for Campaign Analytics reporting products and dashboards, translating business needs into clear analytics and reporting requirements.
• Partner with divisional stakeholders, campaign teams, analytics partners, and Data Products teams to prioritize reporting enhancements and shape the campaign analytics roadmap.
• Define and maintain campaign KPI frameworks, funnel definitions, attribution methodologies, and reporting standards.
• Lead stakeholder intake, business validation, and enablement efforts, including documentation and training, to ensure reporting solutions deliver measurable business value.
• Drive campaign data quality, reporting governance, user acceptance testing, and stakeholder confidence in campaign performance data.
• Analyze campaign performance and funnel conversion trends to identify optimization opportunities and support strategic decision making.
• Own the strategy and roadmap for integrating AI-enabled analytics capabilities into campaign measurement, reporting and optimization practices, partnering with Data, Analytics, and Technology teams to drive adoption and business value.

Conhecimentos

Stakeholder management

Analytical thinking

Data analytics

Marketing analytics

Communication

B2B demand generation

Formação académica

Degree in Marketing, Business, Data Analytics, Economics, Information Systems, or related field

Ferramentas

Tableau

Power BI

Descrição da oferta de emprego

Infineon Technologies AG in Porto seeks a Staff Specialist Campaign Data Strategist to lead measurement, reporting strategy across channels and divisions, and partner with analytics and Data teams to turn data into action.

You will own dashboards, define KPI frameworks and governance, drive data quality and testing, and guide AI-enabled analytics adoption to optimize campaigns and business outcomes.