Senior Analytics & Activation Consultant

NielsenIQ; Lisboa; Híbrido; EUR 30 000 - 39 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work options

Onboarding and training programs

Learning platforms

Staff and team events

Flexible working environment

Volunteer time off

Resumo da oferta

NIQ is seeking a Price and Promotions Analytics Associate Manager in Lisbon to help clients grow through Nielsen data insights. The Senior Analytics & Activation Consultant will develop econometric models with pricing, promotions, and competitive activity to guide profitability strategies.

You will present to senior stakeholders and collaborate across teams to maximize client value. The role emphasizes strong analytical capability, project leadership, and the ability to influence client strategy

Qualificações

• Understanding of Revenue Growth Management.
• Strong analysis, insight generation, and visualization skills.
• Analysis of model outputs to deliver consultative recommendations.
• Knowledge of statistical methods.
• Excellent project management.
• Excellent time management and prioritisation with a track record of delivering projects on time.
• Strong verbal and written communication skills.
• BA/BS required or equivalent business experience.
• 3+ years research related roles focusing on marketing analytics.
• Experience in FMCG sector, preferable in brand/category management or revenue management.

Responsabilidades

• Understand client priorities and how NIQ can support these goals.
• Lead trainings and coach junior consultants.
• Create thought leadership to address client issues and promote new thinking.
• Subject matter expert in Revenue Growth Management (RGM).
• Collaborate with sales to shape briefs and upsell where possible.
• Own client accounts and strengthen relationships with pricing & Strategic Revenue Management.
• Coordinate cross-country/category projects.
• Promote P&P solutions in collaboration with PL, modelling, and Customer Success.
• Translate analytical results into actionable client reports.
• Present results in a consultative way using SCQA.

Conhecimentos

Revenue Growth Management

Statistical analysis

Visualization

Client presentations

Relationship building

Independent worker

Communication

Formação académica

BA/BS or equivalent

Ferramentas

Microsoft Excel

PowerPoint

Descrição da oferta de emprego

Price and Promotions Analytics Associate Manager

• Full-time
• Compensation: EUR 30000 - EUR 38950 - yearly

ABOUT THE ROLE

Help your clients grow their business by partnering with them to draw compelling insights from Nielsen data. The Senior Consultant will be curious, self-motivated and have a creative touch.

Leverage statistical analysis to understand past trends and predict the future effect of marketing tactics on sales. You will create concise and compelling presentations about brand, market, industry and category trends in response to your client’s business needs. You will work with a cross functional range of stakeholders to help our clients make smarter decisions when investing their marketing budget and ensure that the client is achieving maximum benefit from their Nielsen investment.

The Senior Analytics & Activation Consultant will partner with modelling teams to develop econometric models that incorporate numerous factors impacting sales performance (pricing, promotions and competitive activities, range) to help isolate what's really driving consumers' purchase decisions and identify the most effective strategies to achieve client’s profitability objectives.

Presenting often to senior client stakeholders, this role provides a platform to influence client strategy at the highest levels and demands strong commercial and analytical capability.

RESPONSIBILITIES

Have a strong working knowledge of the client business priorities and the role we can play in supporting these goals (eg. participating in business cycles such as brand planning & range reviews etc.)

Lead trainings and couch Junior consultants

Create some thought leadership to be shared both internally and externally with a view to addressing client business issues and promoting new thinking

Subject matter expert in RGM

Work with sales to shape briefs and upsell where possible

Client ownership of assigned accounts, strengthening relationships through a deep understanding of client’s issues and providing value-add expertise in pricing & Strategic Revenue Management

Coordinate cross-country / category projects

Champion of our P&P solutions - articulate with PL, modelling, and Customer Success

Analysis of client engagement to drive deep integration & satisfaction

To convert analytical results into a business-focused and actionable client report

Present results in a compelling, consultative way applying an SCQA approach

REQUIREMENTS

An understanding of Revenue Growth Management

Strong analysis, insight generation and visualization skills, focusing on statistics, economics, and marketing research as an advantage

Analysis of model outputs to deliver consultative recommendations

Knowledge of statistical methods

Excellent project management

Excellent time management and prioritisation skills with a proven track record of delivering projects on time

Problem solving and solutions orientated

Perform work accurately and effectively with attention to detail

Engaging presenter

Ability to work independently

Good at building relationships, internally and with clients

Strong verbal and written communication skills

An understanding of the FMCG industry and trends and implications for our clients and their brands

Advising Commercial Team on development of proposals and project design based on client need

Capable of leveraging tools such as Microsoft excel and PowerPoint

Ability to articulate technical information in a simple, impactful way

Ability to operate and influence across various levels and stakeholders in the organization

BA/BS required or equivalent business experience

3+ years research related roles with focus on marketing analytics

Previous experience in the FMCG sector, preferably within brand, category management, trade marketing, consumer insights or revenue management

What We Offer

• 30000 - 38950eurosannually
• Placement within the range will depend on objective criteria including experience, skills, and internal equity considerations. We are committed to equal pay and pay transparency. Remuneration decisions are made using gender-neutral and objective criteria.

A dynamic work environment with opportunities to engage with local and global companies

Flexible working hours and hybrid work options

Comprehensive onboarding and internal training programs

Access to learning platforms

Staff and team events

• Flexible working environment
• Volunteer time off

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the‑art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws.We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact.To learn more about our ongoing efforts in diversity and inclusion, please visit thehttps://nielseniq.com/global/en/news-center/diversity-inclusion

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