Remote Digital Activation & Performance Analytics Lead

LIXIL; Albergaria-a-Velha; Presencial; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

Grohe Portugal Componentes Sanitarios Lda. seeks an Activation Performance & Tracking Manager to shape how digital performance is measured, analyzed, and optimized across multiple European markets. This remote role collaborates with internal teams, agencies, and stakeholders to drive data-driven activation.

The role develops tracking frameworks, analyses campaigns, and delivers actionable insights for marketing leaders while coordinating with cross-functional teams.

Qualificações

• University degree in business administration, marketing, IT, or a related field.
• Early professional experience in digital or performance marketing.
• Strong understanding of business KPIs and the ability to simplify complex data.
• Hands-on, solution-oriented mindset with strong communication skills.
• High proficiency in Google Workspace (Sheets and Slides).
• Experience with Google Analytics, Looker Studio, Tableau, or similar tools.
• Fluency in English; German is an advantage but not required.
• Agile, structured working style with a willingness to learn and collaborate.

Responsabilidades

• Analyse campaign and media performance across European markets.
• Track and monitor all activity on the GROHE website.
• Build autonomous tracking and reporting structures.
• Work with big-data dashboards and tools such as Google Analytics and Looker Studio.
• Prepare clear, actionable reports and insights for marketing leaders.
• Collaborate with UX/UI teams to support optimisation initiatives.
• Plan, execute, and track advertising and activation campaigns.
• Challenge and steer external agencies to ensure high-quality tracking and continuous optimisation.
• Conduct activation potential analyses and identify new opportunities.
• Support local market teams with training and guidance on tracking, dashboards, and analytics.
• Prepare presentations and performance insights for internal stakeholders.
• Contribute to data-driven decision-making across the marketing organisation.

Conhecimentos

Digital marketing experience

KPI understanding

Data analysis

Communication skills

Google Workspace

Google Analytics

Looker Studio/Tableau

English fluency

Formação académica

University degree in business administration, marketing, IT, or related field

Ferramentas

Google Analytics

Looker Studio

Tableau

Descrição da oferta de emprego

Grohe Portugal Componentes Sanitarios Lda. seeks an Activation Performance & Tracking Manager to shape how digital performance is measured, analyzed, and optimized across multiple European markets. This remote role collaborates with internal teams, agencies, and stakeholders to drive data-driven activation.

The role develops tracking frameworks, analyses campaigns, and delivers actionable insights for marketing leaders while coordinating with cross-functional teams.