Remote Activation & Analytics Lead

LIXIL; Albergaria-a-Velha; Presencial; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

Grohe Portugal Componentes Sanitarios Lda. seeks an Activation Performance & Tracking Manager to shape how we measure and optimise digital activation across Europe.

You will develop tracking frameworks, collaborate with internal teams, and ensure campaigns are measured effectively and continuously improved. This remote role offers occasional travel to our headquarters in Germany and involves building autonomous tracking/reporting structures using Google Analytics, Looker Studio, and Tableau for

Qualificações

• University degree in business administration, marketing, IT, or a related field.
• Early professional experience in digital or performance marketing.
• Strong understanding of business KPIs and the ability to simplify complex data.
• Hands-on, solution-oriented mindset with strong communication skills.
• High proficiency in Google Workspace (Sheets and Slides).
• Experience with Google Analytics, Looker Studio, Tableau, or similar tools.
• Fluency in English; German is an advantage but not required.
• Agile, structured working style with a willingness to learn and collaborate.

Responsabilidades

• Analyse campaign and media performance across European markets.
• Track and monitor all activity on the GROHE website.
• Build autonomous tracking and reporting structures.
• Work with dashboards and tools such as Google Analytics and Looker Studio.
• Prepare clear, actionable reports and insights for marketing leaders.
• Collaborate with UX/UI teams to support optimisation initiatives.
• Plan, execute, and track advertising and activation campaigns.
• Coordinate with external agencies to ensure high-quality tracking.
• Conduct activation potential analyses and identify new opportunities.
• Support local market teams with training on tracking, dashboards, and analytics.
• Prepare presentations and performance insights for internal stakeholders.
• Contribute to data-driven decision-making across marketing.

Conhecimentos

Digital marketing

Data analysis

Communication

Google Analytics

Formação académica

University degree in business administration, marketing, IT, or related field

Ferramentas

Google Analytics

Looker Studio

Tableau

Google Sheets

Descrição da oferta de emprego

Grohe Portugal Componentes Sanitarios Lda. seeks an Activation Performance & Tracking Manager to shape how we measure and optimise digital activation across Europe.

You will develop tracking frameworks, collaborate with internal teams, and ensure campaigns are measured effectively and continuously improved. This remote role offers occasional travel to our headquarters in Germany and involves building autonomous tracking/reporting structures using Google Analytics, Looker Studio, and Tableau for