Performance Marketing Specialist

BRAINR; Leiria; Presencial; EUR 30 000 - 50 000; Tempo integral

Resumo da oferta

A leading AI-powered factory management company in Leiria is seeking a Performance Marketing Specialist to optimize paid media strategies and drive B2B lead generation. The role involves running Google and LinkedIn Ads campaigns, conducting keyword research, and leveraging analysis for continuous improvement. Candidates should have 3-5 years of experience in performance marketing, strong analytical skills, and fluency in English. The company offers flexible working hours and various benefits, including corporate discounts and a learning program.

Serviços

Extra 2 days of paid time off

Savings with corporate discounts

Learning and Development Program

Clear Career Plan

Quarterly Recognition Awards

On-site gym facility

Free lunch daily

Qualificações

• 3–5 years of hands-on performance marketing experience.
• Proven track record in delivering consistent lead flow from paid channels.
• Experience with Google Ads and LinkedIn Campaign Manager.

Responsabilidades

• Run and optimize Google Ads and LinkedIn Ads campaigns.
• Design and execute experiments across audiences.
• Build and manage targeting and retargeting strategies.

Conhecimentos

Performance marketing experience

Analytical mindset

Fluency in English

Ferramentas

Google Ads

LinkedIn Campaign Manager

CRM integration tools

Keyword research tools

Webflow

Descrição da oferta de emprego

Overview

Hey, we’re BRAINR. Our mission is to build the intelligent brain for every food factory, with the only AI-powered factory management software for the food industry, bringing together machines, sensors, software, and people.

Profitable from day one, we’ve recently secured a record-breaking €11M Seed Round, the largest in Portugal’s history, to take our mission global. Today over 25% of all meat production in Portugal is already managed by BRAINR. We’ve been recognized as the Best Factory Digitization Solution at Food 4 Future in Spain, selected for EUROPA’s 100 most promising startups, and named a Top Cloud-Based MES Solution by Manufacturing Tech Insights. The mission is massive. The ambition is real. And we need talent like you to bring our vision to every food factory on earth.

The challenge

We’re building a high-performance demand generation engine and need a hands-on Performance Marketing Specialist who knows how to turn budgets into predictable leads. You’ll own our paid media strategy across Google and LinkedIn, expanding into new channels when the time is right. This role is about running experiments across personas, industries, and countries, figuring out what converts, and doubling down on the strategies that drive real pipeline impact, reduce CAC, and scale growth.

What You’ll Be Doing

• Run and optimize Google Ads and LinkedIn Ads campaigns to generate high-quality B2B leads.
• Design and execute experiments across audiences, creatives, offers, and geographies.
• Build and manage targeting and retargeting strategies to capture and nurture demand.
• Conduct keyword research and strategy to maximize high-intent traffic.
• Launch and optimize landing pages in Webflow, ensuring tight alignment between ad copy and conversion flow.
• Track and measure campaign performance end-to-end, with attribution flowing cleanly into our CRM.
• Consolidate experiment results into actionable insights and recommend budget allocation.
• Explore and test new performance channels (programmatic, YouTube, industry media, retargeting networks) when ROI is proven.
• Stay sharp on PPC trends and hacks to keep us ahead of the curve.

Minimum Requirements

What we’re looking for

• 3–5 years of hands-on performance marketing experience (Google + LinkedIn required).
• Proven track record in delivering consistent lead flow from paid channels.
• Strong analytical mindset, comfortable digging into campaign and CRM data.
• Experience with:
  • Google Ads & LinkedIn Campaign Manager
  • Webflow for landing pages
  • CRM integration (Streak, Close, or equivalent)
  • Keyword research tools (SEMRush, Ahrefs, etc.)
  • Retargeting pixel setup and campaign structuring
• Hunger to reduce CAC, stretch budgets further, and scale what works.
• Curiosity to test and validate new performance channels once the core engine is running.
• Fluency in English (spoken and written).

Where we work

We work in a hybrid model, primarily on-site at our (Google-like) headquarters in Leiria, with the flexibility to work remotely up to 3 days per month. We believe in the power of being together - especially when building something this ambitious.

Why BRAINR?

Benefits

• Enjoy an extra 2 days of paid time off.
• Savings with corporate discounts through partnerships and special offers.
• Learning and Development Program.
• Clear Career Plan with structured leveling and progression.
• Quarterly Recognition Awards celebrating top performance and impact.
• Work with the latest AI tools and best-in-class tech stack.
• Multi-day team-buildings at least twice per year.
• Quarterly team-building activities.
• Flexible working hours that fit your routine.
• Budget of 3 days per month to work remotely.
• On-site gym facility.
• Free lunch in our office restaurant every day.

Our hiring process

• Application review
• Intro call with our People team (30 min)
• Short assessment
• Interview Sales Team
• Final chat with C-level