Paid Search Expert

Nestlé Global; Portugal; Híbrido; EUR 70 000 - 110 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible working environment

Competitive salary

Annual bonus

Resumo da oferta

Nestlé Business Solutions (NBS) in Lisbon, Portugal, is hiring a Global Search Expert for a full-time hybrid role (2 days in office). You will help shape Paid Search strategy and coordinate with markets, agencies, and partners to drive AI-powered search performance. Fluency in English is required.

You will lead the optimization of Google Ads, Google AI initiatives, and related tools, while aligning with Nestlé’s content and business objectives. This is a senior role with cross-market impact.

Qualificações

• More than 5 years in digital marketing, FMCG experience a plus.
• Delivered on KPIs with top and bottom-line results.
• Proven Search experience (Paid Search/PPC) - AI Search Ads.
• Knowledge of Search holistically.
• Proactive and self-driven with ability to work in a remote team.
• Strong stakeholder management.

Responsabilidades

• Support Global Search Lead in developing and implementing Paid Search strategy.
• Oversee creation, scalability, and optimization of Paid Search activities.
• Drive improvements across Paid Search using internal tools and AI.
• Manage search agencies to maximize 3.0 effectiveness.
• Coordinate localization of Paid Search with business objectives.
• Support capability building of Search 3.0 across markets.
• Establish and roll out search governance and processes.
• Advocate usage of global Search frameworks in markets.
• Create and distribute state-of-search reports and best practices.

Conhecimentos

Digital marketing

Paid Search

AI in search

Search strategy

Project management

Ferramentas

Google Ads

Google AI

LLMs

Agency tools

Descrição da oferta de emprego

Position Snapshot

Location: Lisbon (Portugal)
Company: Nestlé Business Solutions (NBS)
Full-time/Hybrid Work– 2 days per week at the office (aligned with our current Policy)
Fluent in English

About us

Nestlé Business Solutions (NBS)is at the heart of theNestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

The core part of the Global Search Expert role is to support the Global Search Lead with creation of Paid Search/PPC search strategy and implementation with markets by coordinating local Nestlé teams, external agencies, and partners. The goal is to help accelerate achieving our Paid Search objectives and KPIs leveraging AI solutions more effectively and efficiently.
This job is a fantastic opportunity for the right person who is looking to manage Paid Search maximizing AI solutions internationally

A day in the life of...

• E xpert supportsGlobal SearchLead in developing/implementing thePaidSearch strategy, assesses brands and market Search maturity, andincreasesSearch3.0understanding in the markets.
• Oversees the creation, scalability, performance, and optimization of the Paid Search activity, including Google Ads/ Google AI activity, Google manufacturer centre, chatGPT Ads, LLMs with local partner agencies.
• Drive improvements across Paid Search utilizing internal tools and BPI/DES/AI Max.
• Manages Search agencies in place to maximize the Future of Search - 3.0 effectiveness.
• Manages localization/development of Paid Search and digital execution standards in coordination with business objectives to optimize existing content and uncover opportunities for improvement.
• Supports the Search community and market teams with capability building of Search 3.0, across Search holistically (coordinating webinars and written guidelines).
• Supports the establishment and roll out of a search governance model, processes, and ways of work with the aim of deploying the Search strategy effectively and efficiently in a complex organization.
• Advocates the usage and implementation of global Search frameworks and solutions (internal shared solutions and recommended Paid Search tools) in the markets to their full potential to reach business objectives.
• Creation and distribution of state of search reports/best practices

What will make you successful:

• More than 5 years in digital marketing (working with large FMCG brands is a plus).
• Successfully delivered on KPIs, especially top and bottom-line business results.
• Proven Search experience (Paid Search/PPC) - AI Search Ads.
• Knowledge of Search holistically.
• Proven team-oriented mentality and attitude.
• Result oriented.
• Must be able to deal with complex organizational model and several stakeholders.
• Can work independently and predominantly in a remote team.
• Pro-active and self-driven.

What we offer:

Here at NBS we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining NBS Lisbon will bring you:

• Development of expertise in Nestlé’s Shared Solutions Business
• Immersion in a culturally diverse team
• Local and International Exposure
• Flexible working environment
• Engagement and wellbeing activities
• Competitive salary and annual bonus according to your performance
• Flex Benefits - At NBS you can chose what benefits are more suitable for you
• Make part of the Nestlé Club and get discount in several partners
• Free coffee (and good coffee) at the office.
• Shop with special discounts for employeesno
• Company equipment according to professional needs
• Medical Support available at the Office
• E-learning courses and training program to get you where you aim to be
• Career progression and possibilities for International Career

Nestlé is the world's largest food & beverage company. We unlock the power of food to enhance quality of life for everyone, today and for generations to come.