Oncology Digital Strategy Lead

MSD Malaysia; Lisboa; Híbrido; EUR 90 000 - 120 000; Tempo integral

Resumo da oferta

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, is seeking a Digital Promotion Lead, Oncology to drive the digital evolution of our oncology portfolio with omnichannel excellence and data-driven decision making.

You will lead integrated omnichannel strategies, leverage AI-enabled solutions, collaborate across functions, and inspire a high-performing team in a hybrid, healthcare environment.

Qualificações

• Bachelor's degree in Business, Marketing, Life Sciences, or a related field.
• Proven experience in pharmaceutical marketing, digital marketing, omnichannel engagement, or related commercial functions.
• Demonstrated people leadership experience with a track record of developing and coaching high-performing teams.
• Strong experience translating business strategy into measurable execution plans and results.
• Expertise in digital platforms for HCPs, customer journey design, personalization, marketing automation, and omnichannel engagement.
• Understanding of AI applications in marketing, including content optimization, predictive analytics, automation, and customer engagement.
• Strong analytical skills with the ability to generate insights and drive data-based decisions.
• Experience working within regulated environments, with strong knowledge of compliance requirements.
• Excellent communication, influencing, stakeholder management, and presentation skills, with fluency in English.

Responsabilidades

• Lead the strategy, positioning, and growth of a key oncology portfolio, ensuring strong customer focus and sustainable business performance.
• Design and execute integrated digital-first engagement strategies to deliver impactful customer experiences.
• Leverage data, analytics, and customer insights to optimize our digital ecosystem, improve campaign reach and engagement, and support business decision making.
• Drive innovation by identifying and implementing new digital technologies, AI-enabled solutions, and emerging engagement capabilities to deliver consistent and high-impact experiences for HCPs, patients and caregivers.
• Partner with cross-functional teams and external stakeholders to ensure aligned execution and operational excellence.
• Lead, coach, and develop a high-performing team while fostering a culture of collaboration, accountability, and continuous improvement.

Conhecimentos

Pharma marketing

Omnichannel

Leadership

Data analytics

AI marketing

Customer engagement

Stakeholder mgmt

Presentation skills

Marketing strategy

Formação académica

Bachelor's degree in Business/Marketing/Life Sciences

Descrição da oferta de emprego

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, is seeking a Digital Promotion Lead, Oncology to drive the digital evolution of our oncology portfolio with omnichannel excellence and data-driven decision making.

You will lead integrated omnichannel strategies, leverage AI-enabled solutions, collaborate across functions, and inspire a high-performing team in a hybrid, healthcare environment.